Comedy Central just hired Baratunde Thurston as a supervising producer of “The Daily Show” to oversee expansion of digital content. As Trevor Noah replaces original host Jon Stewart, “The Daily Show” is poised to deliver expanded content across a wide range of digital platforms. Thurston, humorist and author of “How To Be Black,” was formerly director of digital for The Onion. Online virality has become increasingly important for late night shows such as NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Continue reading “The Daily Show” Builds Out Digital Brand Beyond Cable TV