Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best