The Consumer Technology Association and market researcher GfK annually join forces on a comprehensive report on Global Consumer Technology Spending Forecasts, with CTA responsible for U.S. domestic data and GfK for data from over 70 countries around the world. CTA senior director of market research Steve Koenig shed light on the report’s results, revealing that a mere seven products are responsible for about 80 percent of global consumer tech spending: tablets, laptops, TVs, standard handsets, smartphones, digital cameras and desktops. Continue reading CTA Breaks Down Worldwide CE Trends by Product Category

2016 was the year of the unexpected, says CTA senior director of market research Steve Koenig, referencing Brexit and the election of Donald Trump as U.S. President among other global events. In a presentation on the results of a report conducted by the Consumer Technology Association and GfK on Global Consumer Technology Spending Forecasts, Koenig also broke down trends according to regions, looking at North America, Latin America, Western Europe, Central and Eastern Europe, developed Asia, emerging Asia and Middle East/Africa. Continue reading CTA and GfK Report Examines Tech Trends by Global Region

In a CTA Research Summit data-centric presentation at CES, the organization’s senior director of market research Steve Koenig summed up the recent trends in TV displays and predicted future directions. Although the TV display is besieged by competition from smartphones and tablets, interest in purchasing a TV is still strong. A recent CTA poll showed that, in the next 12 months, 33 percent plan to buy a smartphone and 29 percent want a TV, followed by smaller percentages for laptops, tablets and video game consoles. Continue reading CTA Research on Displays with Focus on OLED, 4K and HDR

The global economy is getting back on track, says CTA senior director of market research Steve Koenig, but tech spending is down, with growth moderate or negative in key sectors including TV, smartphones, laptops and tablets. The strongest U.S. dollar in 13 years makes it “unfavorable to conversion of global currencies.” “GDP growth is moderate and uneven,” he said. “We see disparate fortunes between advanced markets and developing economies. And everyone is dealing with the slowdown in China. It’s a very, very mixed bag.” Continue reading Global CE Industry Impacted by Strong Dollar, China Slowdown

CEA Director of Industry Analysis Steve Koenig described the evolution of displays and what to expect in 2015 and beyond. Bottom line: Consumers are going for bigger screens, smarter functions and more resolution. CEA studies show a growth in awareness of 4K/UHD among consumers, and that translates to an intent to purchase. Of the approximately 168 million U.S. adults who say they plan to buy a new TV in the next three years, 27 percent — 45 million consumers — intend to buy a 4K/UHD set. Continue reading 2015 CES: The State of Displays – Bigger and Smarter and 4K

The Consumer Electronics Association raised the curtain on the 2015 International CES Sunday afternoon with media-only presentations on Trends to Watch this year and a comprehensive briefing on the State of the Consumer Tech Industry. Shawn Dubravac, CEA’s chief economist, shared business trends, market forces and consumer dynamics behind the technology on display at the 2015 CES. Steve Koenig, CEA’s director of industry analysis, said consumer tech spending for 2014 is estimated at $1.024 trillion. Continue reading CES Kick-Off: The Magnificent Seven and a Trillion Dollar Year