During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Led by Pixar Animation Studios, a consortium of tech companies has formed the Alliance for OpenUSD to promote an open 3D computer graphics standard for the metaverse and other 3D projects. Adobe, Apple, Autodesk and Nvidia are also founding members along with the Linux Foundation’s Joint Development Foundation. The group will promote the development and standardization of Pixar’s Universal Scene Description tech, a 3D platform that is interoperable across a variety of tools, data and workflows. The goal is to make it easier to describe, compose and simulate large-scale 3D imaging projects and services across industries and platforms worldwide. Continue reading Tech Firms Join Pixar in Group Promoting OpenUSD Standard