Snapchat just updated its guidelines for publishers, who are now restricted from posting on Discover so-called questionable pictures devoid of news or editorial value, or providing links to or reports of fake news, stressing that all content must be accurate and fact-checked. In Feburary, Snapchat will offer publishers a tool to “age-gate” content, with the option for preventing minors from seeing some content altogether. These guidelines are being introduced as parent company Snap Inc. is preparing for an IPO. Continue reading Snapchat Preps for IPO with Metrics, Stricter Publishing Rules

Facebook hasn’t been promoting videos for that long, but it’s already found its killer content: food videos. Leading the pack is BuzzFeed’s Tasty channel on Facebook, which posts clips on such mouth-watering delights as “loaded cheese-stuffed mashed potato balls.” Launched July 31, Tasty generated more video views than anyone else on Facebook by October, according to analytics firm Tubular Labs. Coming in No. 2 was BuzzFeed again, which posts food videos galore on its main Facebook channel. Continue reading Facebook Channels Realize Explosive Growth with Food Videos

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads