Amazon Targets App Developers with Lower Fee, AWS Credit

To attract more developers to its Android and Fire OS Appstore, Amazon — following similar moves by tech giants Apple and Google — is cutting costs for developers with its Amazon Appstore Small Business Accelerator Program. Whereas both Apple and Google halved their cut of a developer’s first $1 million to 15 percent from 30 percent, Amazon instead will lower the cut to 20 percent but also give developers 10 percent in “AWS promotional credits” to use its cloud services, bringing their Appstore revenue to “an equivalent of 90 percent.” Continue reading Amazon Targets App Developers with Lower Fee, AWS Credit

Nasdaq, Intel Team on Homomorphic Encryption in the Cloud

Nasdaq and Intel have partnered to advance homomorphic encryption (HE), which allows AI and machine learning computations on data without having to decrypt it. Nasdaq will adopt HE to be used with Intel’s latest processors. Intel is also exploring the encryption technology with the Defense Department’s DARPA. Nasdaq’s exploration of HE in a business setting is aimed to lead to tools that can focus on preventing fraud and money laundering. Healthcare is another field that is expected to benefit from HE. Continue reading Nasdaq, Intel Team on Homomorphic Encryption in the Cloud

Microsoft Confirms the Debut of $299 Xbox Series S Console

Following a series of leaks, Microsoft has now confirmed the existence of another new game console, the Xbox Series S, which it dubs the smallest Xbox ever (60 percent smaller than the Series X). The company said the “slim, white console” will debut “soon,” provide “next-gen performance” and be priced at $299. Reports suggest that Series S and Series X will be available for purchase on November 10 and hint that many Series S features are similar to those of Series X, but with less disc drive and less powerful CPU and GPU. Microsoft stated that the Xbox Series X “will be four times more powerful than its predecessor, the Xbox One X.” Continue reading Microsoft Confirms the Debut of $299 Xbox Series S Console

Equinix Invites Companies to Test-Drive AI System at LA IBX

Data center and colocation provider Equinix is inviting companies to test-drive the NVIDIA DGX A100 system at its International Business Exchange (IBX) data center in Los Angeles (the company currently has more than 200 IBX centers in 52 markets). This site is currently the only place in the world where companies can take advantage of the DGX A100 to test drive their AI equipment. According to the Equinix testbed landing page, “The test drive solution brings together industry-leading AI hardware from NVIDIA and NetApp alongside best-in-class software technology from Core Scientific, all directly connected on Platform Equinix.” Continue reading Equinix Invites Companies to Test-Drive AI System at LA IBX

Webinar: Experts Discuss Accelerating AI PaaS for Enterprise

As enterprises infuse their business with the power of AI, many are challenged with how to support experimentation and innovation within an IT platform that is manageable and delivers the right resources and performance from prototype to production. Data scientists want a simple, productive workflow that supports rapid iteration, and IT teams want an enterprise-grade platform that scales cost-effectively. AI Platform-as-a-Service (PaaS) brings these worlds together with the simplicity of cloud and the performance of dedicated infrastructure, now available as a robust, cost-effective and scalable managed service. On August 25 at 8:00 am PST, experts from Equinix, NetApp, NVIDIA and Core Scientific will discuss the benefits of AI PaaS offerings for the enterprise. Registration is available online. Continue reading Webinar: Experts Discuss Accelerating AI PaaS for Enterprise

Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

Epic Games Intros Unreal Engine 5 with Dynamic Rendering

Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 with Dynamic Rendering

Chip Sales Surge as Screen Time Increases During Pandemic

As a result of the global shutdown, personal and business Internet usage is way up. SimilarWeb reported that users spent an additional 5 billion hours of screen time in March — a 13 percent leap over February — on the 100 most popular sites, including Facebook and Google. Likewise, Amazon, Netflix and YouTube are thriving. That’s led to a surge in demand for chipsets. Micron Technology chief executive Sanjay Mehrotra said his company is shifting production of its chips away from smartphones and towards data-center products. Continue reading Chip Sales Surge as Screen Time Increases During Pandemic

Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

Dell EMC chief technology officer for media & entertainment Thomas Burns noted the “specific superpower” of natural disasters in driving change. “The entire industry experiences this all together and forces everyone to change at the same time,” he explained during yesterday’s Equinix/ETC webinar. “Although the tools may be lesser resolution, the talent and the viewers don’t mind. We have a free pass to experiment that we wouldn’t otherwise.” That observation, he said, is relevant to the changes the M&E industry is undergoing during the coronavirus pandemic. Continue reading Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

The State of AI in Media & Entertainment: Pedal to the Metal

As the world turns its sights on the “new normal,” the future of the media and entertainment industry is starting to come into focus. Cloud-based everything. Internet of Production. Digital distribution. Automation. Truth is, most of these changes were already in progress. It’s the timeline that has been dramatically shortened: 5-year plans now have to be implemented in 5 months. And among the handful of technologies being fast-tracked, artificial intelligence holds a special place because of its ability to solve two of the industry’s most pressing post-COVID challenges: (1) how to better manage its inherent product risk, and (2) protect and optimize its precious financial, human and technological resources. Continue reading The State of AI in Media & Entertainment: Pedal to the Metal

Ampere Debuts High-Performance 80-Core ARM-Based Chip

Ampere introduced the industry’s first-ever 80-core ARM-based 64-bit server processor — the Ampere Altra processor — for use in cloud and edge computing data centers. The move puts the company in direct competition with Intel and Advanced Micro Devices. Intel currently has 95.5 percent of the server chip market, with AMD taking the rest. The Ampere Altra, which runs on 210 watts, is aimed at artificial intelligence, cloud-native applications, data analytics, database, edge computing, storage, telco stacks and web hosting. Continue reading Ampere Debuts High-Performance 80-Core ARM-Based Chip

HPA Tech Retreat: The DPP’s Report on Next Gen Production

The Digital Production Partnership (DPP) is a London-based media industry business network, with a membership of 400+ companies representing the entire content supply chain. Eighteen months ago, the DPP issued the Production Business Survey report, detailing the operations of 57 production companies vis-à-vis the cloud. What it found was discouraging, so the DPP set its sights on another survey on Next Generation Production. At the HPA Tech Retreat, managing director Mark Harrison presented the findings. Continue reading HPA Tech Retreat: The DPP’s Report on Next Gen Production

HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

A half-day program focusing on the principles detailed in MovieLabs 2030 Vision white paper began with a look at the future of cloud fundamentals and workflows in the cloud. The conversation, moderated by ETC’s cloud lead Erik Weaver, featured representatives from cloud-native companies such as Cloudian and RStor as well as veterans in the storage arena Spectra Logic, StorageDNA and Quantum. Weaver asked the participants to detail the biggest hurdles to the widespread evolution to cloud-based solutions. Continue reading HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

Intel Earnings Rise with Increased Data Center, PC Demand

Starting in Q4 2019, chipmakers — including Intel and Taiwan Semiconductor Manufacturing — began enjoying an upswing in demand that led to better sales and earnings. Data centers and personal computers appear to be fueling the increased demand. Intel, for example, reported that “adjusted earnings per share in [that] quarter rose to $1.52 from $1.28 in the year-prior period.” FactSet analysts predicted only $1.25 per share on an adjusted basis and $19.23 billion in sales. In fact, sales rose 8 percent to $20.21 billion. Continue reading Intel Earnings Rise with Increased Data Center, PC Demand

Apple Drops iCloud Encryption Plan Based on FBI Concerns

According to six sources, in response to FBI concerns, Apple dropped the plan to allow iPhone users to encrypt backups in its iCloud service. Although this took place two years ago, it is just now being reported. Stress between Apple’s stance on privacy and law enforcement’s push to have access to its phones re-emerged a few weeks ago when a Saudi Air Force officer killed three Americans at Naval Air Station Pensacola. U.S. attorney general William Barr and President Donald Trump urged Apple to unlock the killer’s two iPhones. Continue reading Apple Drops iCloud Encryption Plan Based on FBI Concerns