At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

IBM estimates that smartphones and devices related to the Internet of Things will generate 44 zettabytes (exabytes to the thousandths) by 2020. To handle all that information, IBM is looking at storage solutions that combine machine learning and artificial intelligence, both of which excel at finding patterns. Other companies are looking for solutions, including Pure, which is combining flash storage and engineering to create a storage unit that currently holds 16 petabytes, or five times most storage devices. Continue reading Users Seek New Storage and Cloud Solutions as Data Explodes

The advent of digital acquisition has made long-term storage more complicated for media and entertainment companies, which up until now have been dependent on tape-based solutions. Now, Sony has unveiled Everspan, an optical disc technology it guarantees will last for 100 years. That 100-year guarantee would relieve companies of the expensive, time-consuming need to migrate libraries to new technology. Each disc stores 300 gigabytes, and Everspan uses up to 64 drives to read data at extremely high speed. Continue reading Sony Introduces Optical Disc Archival System to Replace Tape

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

Cloud storage company Dropbox made announcements during yesterday’s Dropbox Open conference in San Francisco meant to attract more business customers. The company introduced Dropbox Enterprise, a new tier for its business offering intended for larger companies that require more advanced functionality. Dropbox also announced that it has reached a new milestone: 400 million users and 150,000 business customers. And to continue growing its business side, the company has formed new partnerships with Synnex, Ingram Micro and HP Enterprise. Continue reading Dropbox Unveils Advanced Tools, Seeks Enterprise Customers

The Cinema Content Creation Cloud, or C4, an open-source framework for media production using globally distributed resources, is detailed in a new white paper published today by the Entertainment Technology Center@USC. C4 enables interoperability between humans, organizations, databases, software applications, and networks, and is essential to the globally distributed workflows of media production. The framework, written by Joshua Kolden, is a product of ETC’s Project Cloud, a collaboration between studios and technology companies to address key issues as the entertainment industry migrates production into The Cloud. Continue reading ETC Publishes White Paper on C4 Cloud Production Framework

SanDisk’s new high-capacity microSD card, first announced this spring, is now available from a number of retailers for $240. Touted by SanDisk as the “world’s first 200GB microSD card,” it was originally estimated to run in the $400 range. And while the current price may still surprise some consumers, the card provides transfer speeds up to 90MB per second, which is nearly double the speed of its 128GB counterpart. According to SanDisk, the read speed will allow users to transfer up to 1,200 photos between devices in a single minute. And the card can store up to 20 hours of HD video. Continue reading SanDisk’s 200GB microSD Card Holds 20 Hours of HD Video

More than 100,000 music producers and artists are reportedly now using a cloud-based service called Splice to produce music tracks on-the-go. Users store their tracks in the cloud and provide collaborators with access to edit the tracks with compatible music editing software such as GarageBand or Ableton Live. Splice’s technology helps manage how each user has tweaked the tracks. The startup, which officially launched in September, makes money by selling add-ons for music editing software. Continue reading Splice Fosters Music Collaboration with its New Cloud Service

The Secure Content Storage Association (SCSA), the consortium of entertainment and storage companies, announced the final specifications for its new premium content playback technology and gave it a name: Vidity. The solution supports the secure delivery, storage and consumption of movies, including those mastered in 4K and HDR, across multiple devices. Vidity partners include Fox, Warner Bros., Universal, Samsung and Walmart, but neither Disney nor Apple are involved. Compatible products and services are expected to reach market late 2015. Continue reading Vidity to Enable Download of 4K HDR Movies Across Devices

SnapStream is known for making massive DVRs for media productions like “The Colbert Report,” but now the company is introducing a less expensive DVR that is still loaded with features. The SnapStream Express may prove too expensive to be a consumer product, but businesses may be drawn to the functionality and $499 price tag (plus $99/month service fee). It has 2TB of internal storage, an intelligent search function, and a Web-based interface designed for PCs. The DVR can also post clips directly to social media. Continue reading SnapStream Unveils Affordable New DVR Targeting Businesses

Anyone who has worked in the visual effects industry is familiar with the enormous volume of data involved in every production and the process of bringing shots on and offline to balance workloads. Jeff Kember, a cloud solutions architect at Google and a former computer graphics supervisor, introduced a new solution, Google’s Cloud Storage Nearline — a low-cost, fast-response storage service that enables quick data backup, retrieval and access — in his vNAB Cloud Conference presentation on Visual Effects Workflows in the Cloud. Continue reading Google Cloud Storage Nearline Presented at vNAB Conference

Amazon’s latest cloud storage plan, Unlimited Everything, offers customers unlimited cloud storage for only $60 per year. At that price point, Amazon’s new plan is virtually unmatched by any other storage plan available on the market today. Amazon has also launched Unlimited Photos, a plan available for $12 per year that offers customers unlimited photo storage and 5GB of space for other files. Previously, 5GB of free storage was only made available to Amazon Prime members. Continue reading Amazon Launches Unlimited Cloud Storage for $60 Annual Fee

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

The Consumer Electronics Association raised the curtain on the 2015 International CES Sunday afternoon with media-only presentations on Trends to Watch this year and a comprehensive briefing on the State of the Consumer Tech Industry. Shawn Dubravac, CEA’s chief economist, shared business trends, market forces and consumer dynamics behind the technology on display at the 2015 CES. Steve Koenig, CEA’s director of industry analysis, said consumer tech spending for 2014 is estimated at $1.024 trillion. Continue reading CES Kick-Off: The Magnificent Seven and a Trillion Dollar Year

The NPD Group reports that awareness and satisfaction of UltraViolet is on the rise with American consumers. According to NPD’s “Digital Video Adoption Monitor Report,” 44 percent of U.S. consumers have heard of UV or recognize its logo. That marks a nine percent increase over last year. Consumers pointed to DVD and Blu-ray packaging as the primary source for raising awareness. NPD notes that 91 percent of current UV users indicate they are satisfied with the service, up eight percent from 2013. Continue reading UltraViolet Awareness and Satisfaction on the Rise, Says NPD