July was the first month in which streaming has overtaken cable viewing, according to Nielsen’s monthly snapshot The Gauge, which reports streaming captured a record 34.8 percent share of total U.S. TV viewership, cable 34.4 percent and broadcast 21.6 percent. While streaming has exceeded broadcast’s viewing share before, this is the first time it also exceeded cable, said Nielsen Global Media’s Brian Fuhrer, SVP of product strategy and thought leadership. Audiences spent 23 percent more time streaming content than they did in July 2021, 9 percent less time watching cable and 10 percent less time watching broadcast television. Continue reading Nielsen Reports Streaming Leads Cable TV for the First Time

Netflix has tapped Sennheiser to bring spatial audio its global subscribers. Netflix says its AMBEO 2-Channel Spatial Audio will work with any speakers and device to help convey a cinematic experience. “Some of the most iconic moments in TV and film are defined by the immersive moments they create through sound,” Netflix said, citing “Eddie Munson’s epic guitar scene in ‘Stranger Things 4,’” the series used to premiere the new technology as part of its development with Sennheiser. “Red Notice,” “The Witcher” and “Resident Evil” are also among the first shows to get the AMBEO upgrade. Continue reading Sennheiser Tech Delivers Immersive Spatial Audio for Netflix

New Mexico governor Michelle Lujan Grisham, Albuquerque mayor Tim Keller and Netflix co-chief executive Ted Sarandos stated that the streaming giant will spend $1 billion on production spending in the state. The company plans to expand its ABQ Studios, adding 300 acres and as many as 10 stages, production offices, backlots, commissary and other buildings to the existing facilities. The increased spending will also create an estimated 1,000 production jobs over the next ten years and 1,467 construction jobs to build the studio expansion. Continue reading Netflix Commits $1 Billion to Expand New Mexico Production