This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

Netflix’s research shows that, after binge-watching a TV show, 61 percent of subscribers (accounting for 36 percent of all Netflix members) watch a movie, after nearly all of them (59 percent) take at least a one-day break. More granular research shows that the TV-movie pairings are often logical: Those who watched the “Pretty Little Liars” series next watched “Bring It On” and “Mean Girls,” and “Breaking Bad” viewers turned to “Full Metal Jacket” and “Pulp Fiction.” Horror series viewers, however, often turned to comedy. Continue reading Netflix Finds That TV Binge Viewing Often Followed by Movies