To avoid possible outages, Netflix is now running its streaming-video service across two regions of the Amazon Web Service (AWS) cloud platform, balancing its traffic between the two. The major service disruption that occurred Christmas Eve of last year took down the site’s streaming, forcing Netflix to scramble. Now, the company will run its streaming service across AWS’ East and West regions, allowing for rerouting of traffic if necessary. Continue reading Netflix Plans Streaming Traffic Across Amazon Cloud Regions

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

During the Gartner Symposium/ITxpo 2013 in Orlando, Florida, the IT leaders at Gartner identified the Top 10 Strategic Technology Trends expected for 2014: mobile device diversity and management, mobile apps and applications, the Internet of Everything, hybrid cloud and IT as service broker, cloud/client architecture, the era of the personal cloud, software-defined anything (SDx), Web-scale IT, smart machines, and 3D printing. Continue reading Gartner Outlines the Top Ten Strategic Tech Trends for 2014

HBO announced that it is now offering a limited selection of past seasons of its original programs via the Google Play digital storefront, providing fans with access to shows on their Android-based smartphones and tablets as well as Google’s Chromecast streaming adapter for televisions. The network is currently offering individual seasons of seven shows, with plans to add more titles and seasons in the coming weeks. HBO says the gradual rollout is part of a larger marketing strategy to “create more sustained awareness.” Continue reading HBO Offers Past Seasons of its Shows on Google Play Store

Verizon is planning to roll out a public beta of its Verizon Cloud “Infrastructure as a Service” platform and cloud-based object storage in the fourth quarter of this year. Verizon Cloud, which includes two primary components — Verizon Cloud Compute (the IaaS platform) and Verizon Cloud Storage (an object-based service) — will target enterprises, mid-size companies and development shops. The launch will initially involve a few hundred new users per month. Continue reading Verizon to Launch Public Beta of Cloud Platform This Year

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

In the era of online streaming music, many bands and musicians have formed their own labels in order to maintain control, resulting in both risks and benefits. As a result they may lose traditional industry support, but gain more artistic and business freedom. The Internet is seen as an equalizing force that provides musicians with new ways to engage with their fans and distribute their own music. However, it remains to be seen if this model is sustainable. Continue reading Will Independent Musicians Survive in Streaming Music Era?

BlackBerry announced on Monday that its board of directors has formed a special committee and has hired JPMorgan Chase & Co. to explore strategic alternatives that could include joint ventures, strategic partnerships or an outright sale of the Waterloo, Ontario-based company. The news follows declining stock value in the wake of disappointing sales of new devices running BlackBerry 10 and a shrinking customer base for the company that helped pioneer the smartphone market. Continue reading Losing Ground to Apple and Google, BlackBerry Is Up For Sale

The Visual Effects Society (VES), the industry’s professional honorary society, released “The State of the Global VFX Industry 2013,” a comprehensive strategic analysis of the business drivers impacting all sectors of the VFX industry working in film production and presentation of solutions to mitigate instability. Initial recommendations focus on improving business and financial management acumen among artists and facilities management through training programs and new standards and practices. Continue reading VES Publishes Analysis: The State of the Global VFX Industry

According to a new study from social video tech firm Unruly Media, six-second Vine videos have experienced a massive popularity spike. The study indicates that nine videos are being posted to Twitter every second, up from five per second in April. The new numbers arrive shortly after Facebook’s Instagram announced the launch of its own short video service. Some have speculated that the move could impact Vine, which is owned by Twitter. Continue reading Vine Videos Shared via Twitter Nearly Double in Two Months

Concerned about a lack of digital expertise, many public company boards are actively recruiting digital directors, who are often decades younger than their colleagues. The directors are pursued to advise management on digital marketing strategies, business alliances, recruitment and strategies involving mobile devices, social media, online sales, data analytics and more. The shift in corporate strategy has made digital experts a hot commodity. Continue reading Corporate Boards Are Turning to Young Digital Directors

Companies have access to more information than ever before, often from a wide range of sources and generated nearly immediately. Determining how to put Big Data to work has become a major theme for many businesses. The term gets linked to large-scale information companies like Google, Facebook and Amazon, but all sorts of businesses are beginning to make Big Data a central focal point in their strategies. Continue reading Big Data Plays an Increasingly Bigger Role for Companies