NPD Group reports that “connected TV devices” were in 46 million U.S. homes at the end of Q2 2015. That figure represents about half of all U.S. homes with an Internet connection. NPD defines “connected TV device” as one that connects to the Internet and allows the user to access apps (including connected devices such as smart TVs, game consoles, streaming media players and Blu-ray Disc players). According to NPD executive director John Buffone, the 4 million year-over-year jump is attributable to increased sales of smart TVs and a surge of streaming services. Continue reading Half of U.S. Homes with Internet Have Connected TV Devices

Vizio has sold more than 15 million smart TVs as part of its $3 billion per year business and is now ready to go public. Its recent IPO filing reveals how its smart TVs are tracking what consumers are watching. Inscape software embedded in Vizio screens can track anything being played — including cable TV, streaming devices and game systems. The technology, based on Automatic Content Recognition (ACR) software, can pull 100 billion datapoints from its connected TVs daily. The data should prove valuable to advertisers and content providers. Continue reading IPO Plan Details Benefits of ACR Software in Vizio Smart TVs