AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV

Netflix has become one of the world’s top grossing apps after the streaming company introduced an in-app subscription option. Netflix placed ninth in App Annie’s Top Grossing Apps chart for November 2015. This marks the first time that Netflix has made the list, joining the ranks of other streaming services including Spotify, Pandora, HBO Now and Hulu. Netflix’s reluctance to sell subscriptions through its app in the past may have been due to Apple’s steep cut of in-app purchase revenue. Continue reading Netflix Earns Spot in the Top 10 Grossing Apps Worldwide

Apple Music, the highly-anticipated $10 per month streaming music service, is launching this month with a free three-month trial for music fans. Last week, Apple’s Robert Kondrk said that the company was planning to pay 71.5 percent of subscription revenue to all music owners. However, Kondrk also noted that Apple would not be paying owners during the three-month trial period. Following criticism by Taylor Swift and others, Apple changed its plans. Apple’s Eddy Cue quickly explained via Twitter that Apple would make sure that artists are paid. Continue reading Apple Music to Pay Royalties During New Service Trial Period

Kim Dotcom, the man accused in the biggest case of copyright infringement in U.S. history, criticizes Hollywood studios for failing to effectively utilize Internet technology to distribute their content. The creator of file-sharing website Megaupload.com predicts that Netflix and other companies “will ultimately take over these dinosaurs.” Currently, studios including 20th Century Fox and Disney are suing Dotcom for $100 million. Dotcom is also facing a civil suit from the U.S. government. Continue reading Kim Dotcom Claims Hollywood is to Blame for Piracy Problems

Apple is expected to launch its Beats Music streaming service at next month’s developers conference, but the tech giant has not been able to finalize deals with several of the major music labels yet. Originally, Apple tried to negotiate favorable deals with music labels that would allow the company to sell Beats Music for $2 to $5 less per month than the industry standard $10. Meanwhile, Jay Z’s new streaming service, Tidal, claims its deals give artists four times the royalty rate of Spotify. Continue reading Apple Needs to Secure Key Music Deals Before Beats Launch

For the first time, the NFL will allow one football game to be streamed on a national digital platform. The league relies heavily on television to broadcast its games, but for this single broadcast next season, it is letting digital platforms bid for the rights. The game will be a week-seven matchup between the Buffalo Bills and the Jacksonville Jaguars to be played in London. The broadcast is slated for 9:30 am Eastern time, but that will be primetime in China where the NFL hopes to attract viewers. Continue reading NFL to Experiment Broadcasting One Game Online Next Season

Apple has hired popular BBC Radio 1 host Zane Lowe to give its streaming service Beats Music a new personality. From the beginning, Beats Music was different from other music streaming services because it featured real humans with knowledge of specific genres to curate the playlists, rather than relying upon an algorithm or its other employees. However, Lowe with his name recognition and experience as a radio host may finally give Beats the star power it needs to appeal to the mainstream. Continue reading Beats Music Gets Star Power with Newly Hired Host Zane Lowe

Last week, iHeartRadio announced that it had reached over 60 million registered users. The streaming service is distinct from its competitors such as Pandora and Spotify in that it also allows users to access stations for free without the need to register. Only those who opt for listening to playlists and accessing more personalized features need to register with the service. This unique model makes it difficult to compare to Spotify’s 60 million active monthly users or Pandora’s registered 250 million users. Continue reading Milestone: iHeartRadio Exceeds 60 Million Registered Users

A team that is part of Microsoft’s Systems Group is reportedly developing a new technology called Arcadia that will stream games and apps on Windows devices. On separate occasions, Microsoft has posted job openings looking for candidates to join the Operating Systems Group (OSG) Arcadia team. Arcadia is to be built on Microsoft’s Azure cloud and is expected to be a replacement to an ongoing OSG game-stream project called Rio, announced back in 2013.  Continue reading Microsoft is Developing New Streaming Game and App Service

CBS announced yesterday that it would likely offer programming from premium cabler Showtime via a streaming service for viewers who do not pay for TV subscriptions. The move follows the launch of a service for the CBS broadcast network and news of HBO’s standalone service. Meanwhile, CBS News is expected to announce a video streaming service today. CBSN will reportedly be distributed via broadband as an effort to attract viewers who are increasingly turning to social media and mobile devices for their news. Continue reading CBS to Offer Showtime and CBS News as Streaming Services

Taylor Swift abruptly pulled her entire collection of music from the world’s most popular music streaming service Spotify earlier this week. The move comes just as her “1989” album went platinum, which has become almost unheard of in the music industry as album and digital download sales plummet. Swift has the money and exposure to sustain her brand without streaming, so like the Beatles, Beyoncé, and Thom Yorke and Nigel Godrich of Radiohead, she has snubbed Spotify. Continue reading Taylor Swift Joins the Ranks of Musical Artists Not on Spotify

HBO announced yesterday that it plans to launch a standalone Internet streaming service in the U.S. next year that would not require a traditional TV subscription. The move is part of the cable network’s strategy to reach out to cord cutters, and underscores its growing rivalry with Netflix. The two companies are battling for a new generation of viewers who prefer watching their TV shows and movies via Amazon, Hulu, Netflix, and YouTube rather than subscribing to cable or satellite television. Continue reading HBO to Take On Netflix with New Streaming Service in 2015

The number of cable channel subscribers has decreased over the past four years, but it is not necessarily a result of viewers completely “cutting the cord.” Rather, many viewers are now “cord shaving,” or opting for smaller, cheaper cable bundles. These bundles do not include popular channels like CNN, ESPN or TNT. Those channels, and the others in the top 40 most distributed channels have lost more than 3 percent of their distribution, 3.2 million subscribers, in the past four years. Continue reading Cord-Shaving Becoming New Concern for the Pay TV Industry

“Sports Jeopardy!” is a new 30-minute weekly game show that streams via Sony’s online service Crackle. The show made its premiere on Wednesday, featuring well-known sportscaster Dan Patrick as host. More than 30,000 potential contestants registered online and qualified by successfully competing a 30-question trivia test. The show takes a new approach in the digital era, streaming online via Crackle and featuring a mobile app that allows viewers to play along. Continue reading Crackle’s “Sports Jeopardy!” Adapts Quiz Show to Digital Age

As a result of Microsoft’s recent downsizing, Nokia has plans for its MixRadio streaming service to become a standalone company. While the app will still be included in handsets running Windows Phone software, MixRadio will now have the opportunity to pursue other platforms including iOS and Android. MixRadio offers themed playlists — online and through an app — free with no advertising. The service also provides users with an option to pay monthly for enhanced features. Continue reading Nokia Plans to Spin-Off MixRadio Music Service as Standalone