Warner Bros. Discovery is putting artificial intelligence to work creating ads that showcase products people see on their favorite TV shows. One of two new ad-based services, Shop with Max, uses machine learning to fuel shoppable content, identifying items within films and TV shows and pairing them with advertiser catalogs. A QR code takes viewers to a second screen where they can learn more about products and even purchase them. Another solution, called Moments, aligns brands with thematic content in 40 identified areas, including cooking, real estate, gaming and science. Continue reading WBD Taps KERV AI to Integrate In-Stream Advertising on Max

Amazon Prime Video has begun offering X-Ray Recaps, summaries of favorite TV shows that catch you up without risk of spoilers. The generative AI-powered feature can create snapshots of any requested view — episodes, pieces of episodes or full seasons of TV shows. “Whether you’re a few minutes into a new episode, halfway through a season” or took a break to get popcorn and need a quick refresher, X-Ray Recaps will catch you up “personalized down to the exact minute of where you are watching,” according to Amazon, which assures “guardrails are applied” to ensure the generation of spoiler-free summaries. Continue reading Amazon Prime Video Offers AI-Powered Recaps of TV Shows

The Federal Trade Commission has implemented a consumer “click-to-cancel” rule that requires sellers to make it as simple to cancel subscriptions or memberships as it was to sign up. The FTC vote was 3 to 2, along party lines, in favor of implementing the rule, which makes it easier to divest of unwanted, recurring bills. “Too often, businesses make people jump through endless hoops just to cancel a subscription,” said FTC Chair Lina Khan. “The FTC’s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.” Continue reading FTC Adds Click-to-Cancel Provision to Negative Option Rule

Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing

Comcast ad tech company FreeWheel is launching a programmatic solution it says will change the way marketers implement their TV ad buying. Called Allocation Module, it is rolling out ahead of the 2024 Upfronts and NewFronts. Central to the new solution is what FreeWheel says is its ability to give marketers more control over their ad spending across various ad channels after it’s been committed. FreeWheel’s Allocation Module “offers demand-side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments,” the company says. Continue reading FreeWheel Adds Programmatic Ad Buying in Time for Upfronts

Alphabet-owned Google, which announced the end of its Play Movies & TV app in October 2022, now has a plan for relocating the video content that users have purchased on the service. Starting January 17, customers will be able to access their past Play Movies & TV purchases as well as active rentals on YouTube, Android TV devices, Google TV devices and the Google TV mobile app (including the iOS version). “We are making some changes to simplify how you purchase new movies or access the movies and TV shows you’ve purchased through Google,” the company explained. Continue reading Google Will Relocate Play Movies & TV Purchases in January

Streaming platform OrkaTV has teamed with Comcast’s FreeWheel adtech firm on a product designed to help marketers reach target audiences for their advertising in the FAST sector. The partnership allows marketers using FreeWheel to access OrkaTV’s more than 3,500 free ad-supported streaming TV channels. The end result is expected to be “access to a more diverse pool of FAST ad inventory” that in turn helps drive up demand for inventory, according to the firms, which say the “more accurate contextual advertising targeting abilities” also raise the ante. Continue reading Comcast’s FreeWheel Teams with OrkaTV to Target FAST Ads

Disney, which is in the process of completing its purchase of NBCUniversal’s 33 percent stake in Hulu, will begin beta testing a combined Disney+ and Hulu bundle next month for subscribers of both services, according to CEO Bob Iger. Last week, Disney announced it would pay Comcast at least $8.61 billion for the Hulu stake, indicating the final cost could be higher, based on market value estimates by each party’s investment bankers. “We remain on track to roll out a more unified one-app experience domestically via Disney+,” Iger said in discussing the September quarter on an earnings call. Continue reading Merged Disney+ and Hulu App to Launch as Beta Next Month

Netflix is celebrating the one-year anniversary of its ad-supported tier by giving binge viewers every fourth consecutive episode ad-free. It is also making downloads available on its ad-supported plan, claiming to be the first streamer to do so in an advertising environment. While the binge perk won’t be available until 2024, downloads for both TV series and films are said to start immediately. Netflix said that in year one its bargain-priced tier with ad support has hit 15 million global monthly active users, touting its partnership with Microsoft as helping “to shape the future of advertising.” Continue reading Netflix Boosts Features After Year One of Ad-Supported Tier

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

Canadian electronics and app firm Nuvyyo has introduced an ATSC 3.0-compatible over-the-air DVR that also receives existing OTA signals. The Tablo ATSC 3.0 Quad HDMI hybrid DVR records up to four channels simultaneously and accepts external hard drives of up to 8TB. The Tablo connects to any TV antenna and television, monitor or modem with an HDMI port. However, unlike other Nuvyyo network DVRs this Tablo model does not support the live streaming or sharing to other displays of recorded OTA content. Nuvyyo says for optimum performance the Tablo ATSC 3.0 Quad should be connected to a 4K HDR television. Continue reading CES: Nuvyyo Showcases Its New Tablo ATSC 3.0 Quad DVR

For the holidays, Facebook plans to unveil a Portal TV streaming device that will feature a camera and far-field microphones and offer video chat with TV viewing and augmented reality. Rather than competing directly with Fire TV or Roku, the device focuses more on video chatting. It is also likely to run Android, as does most Facebook hardware including Oculus Go and Oculus Quest VR headsets. By being based on the Android operating system, the Portal device will synch seamlessly with Android-based TV apps. Continue reading Facebook Set to Launch Portal TV Streamer with Video Chat

On its official Xfinity Mobile website, Comcast is now allowing its Xfinity Internet customers to sign up for the service at a discounted rate of $45 per month. The regular price will be $65 per month for unlimited mobile service. Xfinity Mobile was unveiled in April and will roll out to stores over the coming months throughout Comcast’s current markets. The service runs on top of Verizon’s network, but access to Comcast’s 16 million Wi-Fi hotspots means users will automatically be switched over to Wi-Fi when available. Continue reading Comcast Rolls Out Xfinity Mobile, With Streaming TV Service

Amazon is taking pre-orders for Element’s Fire TV Edition sets, to ship in June at the same time other retailers get them. Amazon, Element and Westinghouse announced Fire TV-based television sets at CES 2017, and the companies are now revealing prices and other details. Element will offer its 43-inch Fire TV for $449 retail, a 50-inch for $549, a 55-inch for $649, and a 65-inch for $899. The TVs support 4K video and offer a quad-core processor, 3GB of RAM and 16GB of internal storage for apps, specs that are meant to future-proof it. Continue reading Amazon Takes Aim at Cord Cutters, Roku With Its Fire TV Set

Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program