YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Continue reading Netflix Explores Podcasts in Push for Creator-Driven Content

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

Netflix has finally added a much-requested Season Download button for iOS that allows subscribers who use iPhones and iPads to download a complete season of episodes with one tap. Whether getting ready for a long flight or just looking to spend an evening binge-watching “Squid Games” or “Bridgerton” on a mobile device, the update provides a convenience. “On a show’s display page, look for the button right next to the Share option. Tap it, and the entire season will start downloading automatically — no more downloading episodes one at a time,” Netflix tells Apple fans. Continue reading Netflix Adds One-Click Full-Season Downloads for iOS Users

Free, ad-supported streaming video service Plex is introducing a new user interface and expanding its social media overlay, adding the ability for users to publicly share their Plex profiles and allow others to read and comment on their movie reviews. By default, all Plex users can be searched out by other Plex users within the app (unless they’ve changed that setting). Now, by opting to make profiles public on watch.plex.tv, they can be shared using the link and will also be searchable on the Web, showing what users have watched and have added to their watchlist, and more. California-based Plex offers ad-supported video-on-demand (AVOD) as well as linear FAST channels. Continue reading Plex Adds Public Profiles and Ways to Share Program Reviews

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

YouTube has partnered with Creative Artists Agency to develop technology that will help celebrities identify and remove deepfake videos created by AI to exploit their images. YouTube announced the tech in September and has now gained CAA’s support in the form of “critical feedback to help us build our detection systems and refine the controls.” In exchange, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale,” the streamer announced. CAA’s clients includes celebrity talent spanning acting, music and sports. Continue reading CAA to Help YouTube Develop an AI Deepfake Removal Tool

Subscription-free streaming platform Plex — which features more than 600 channels, movies and TV shows — has redesigned its user interface to emphasize discovery and personalization. The new look is available in preview on mobile, with a public rollout planned in the weeks to come. “For personal media pros, we’ve centralized media libraries into a dedicated tab,” explains Plex, noting it’s added an option to save favorite libraries and quickly access power-user features. The Watchlist now has a dedicated spot in the navigation bar. Customers are using Plex to “find any title, anytime,” then linking it across services or adding it to the Watchlist. Continue reading Free Streaming Video Platform Plex Redesigns User Interface

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event

YouTube is adding a Family Center hub along with a feature that allows parents to link their accounts to those of their teen children for insight on child use patterns. Linked parents will receive alerts with aggregated information about things like the number of new uploads, subscriptions and comments, or when a teen starts a live stream. What they won’t get are details about the content itself. YouTube calls it “a collaborative approach to teen supervision on YouTube.” The move comes as federal and state legislators get more aggressive about regulating online safety for minors. Continue reading YouTube Adds Family Center, Parent Insights on Teen Viewing

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

YouTube is experimenting with a feature that allows viewers to add contextual “Notes” under videos, similar to what X does with its Community Notes. The Google-owned company says the intent is to provide clarity around things like “when a song is meant to be a parody,” when newly reviewed products are available for purchase, or “when older footage is mistakenly portrayed as a current event.” However, the timing preceding a pivotal U.S. presidential election and facing concerns about deepfakes and  misinformation is no doubt intentional. The pilot will initially be available on mobile in the United States. Continue reading YouTube to Tackle Misinformation with Crowdsourced Notes

Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Continue reading MovieSphere Is First Major FAST Channel Measured by Nielsen