Netflix has confirmed it is considering an ad-supported tier. The news follows speculation at SXSW, and coincides with a quarterly subscriber loss, the company’s first in more than a decade. As a result, “revenue growth has slowed considerably,” reads its Q1 shareholder letter, attributing the lag to “relatively high household penetration” that includes a “large number of households sharing accounts.” Combined with a COVID-induced streaming bubble followed by exploding competition and costs, the landscape has changed, and Netflix is contemplating how to change with it. Continue reading Netflix Considers Advertising Model as Subscribers Dip in Q1

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

In Q2 2021, Google recorded its highest quarter ever for sales and profits: revenue of $61.88 billion, up 62 percent year-over-year; profit that more than doubled to $18.53 billion; advertising sales of $50.44 billion, a 69 percent surge, and YouTube ad business reaching $7 billion, up 84 percent from a year earlier. The numbers, which exceeded Wall Street expectations, were driven by e-commerce, streaming video and other online business and entertainment activities that surged during the COVID-19 pandemic, driving online advertising. Continue reading Google Reports Its Highest Quarter Ever for Sales and Profits

Roku is apparently planning to expand its VOD offerings by producing its own original content, having placed a LinkedIn ad in January looking for a “lead production attorney … [with] substantial experience in television and film production either at a studio, network, streaming service or entertainment law firm [for its] expanding slate of original content.” The ad also asked for someone with “experience working with Hollywood guilds and unions.” Roku recently purchased original content from the startup Quibi. During the holiday quarter, Roku experienced a 58 percent jump in revenue. Continue reading Roku Purchases Quibi Shows, May Produce Original Content

On September 15, Walmart will debut its anticipated Walmart+ subscription service. At $98 per year, the new offering is intended to compete with Amazon Prime, priced at $119 per year. Walmart+ requires an order of at least $35 for free shipping directly from stores to customers’ homes. It offers 160,000 items, including produce and groceries, and subscribers will also get a 5-cent-per-gallon discount at its affiliated gas stations. Walmart hopes its many stores’ proximity to customers will mean delivery of fresher food than its rivals.

Continue reading Walmart to Roll Out Subscription Service with Free Shipping

According to App Annie, in 2018 India was the country with YouTube’s biggest audience. As 4G rates in that country are below $2 per month, Indians are now streaming mobile video at rates that are 10 times and billions of hours more per year than in the last three years. Research by global consulting firm Analysys Mason boils that down to 85 gigabytes of data, potentially more than 40 hours of video per month without using Wi-Fi, more than rates in the U.S., China or Japan. The mobile video usage is transforming Indian media. Continue reading India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

For the last two years, Amazon Studios and Netflix dominated in acquisitions of films at the annual Sundance Film Festival, purchasing six titles each at the 2016 festival and, last year, Netflix leaving with 10 titles and Amazon with five. This year was a notable difference, with neither streaming giant buying a single title (yet) from the 2018 fest. Because of that, more traditional distribution companies and foreign sales agents were able to compete, the latter because the streamers bought worldwide rights. Continue reading Why Netflix, Amazon Didn’t Buy Movies at Sundance Film Fest

Plex started out as a simple home media server and has evolved into a cloud-based platform that offers streaming personalized news and a full-featured DVR. The company has now added a new DVR feature, via an update, that automatically removes commercials. Most of the update fixed bugs; this new feature must be manually enabled in the Plex DVR settings, which now offers a “Remove Commercials” option. Users should, however, pay attention to reports from other users and the setting’s description. Continue reading Plex DVR Exits Beta With New Commercial-Removal Feature

YouTube plans to produce new original series to be available for free on its site. Actor and comedian Kevin Hart, talk-show host and producer Ellen DeGeneres and Internet comedy duo Rhett & Link are producing unscripted series to roll out in 2017. The Google-owned company will also invest more in its paid video and music streaming service YouTube Red, which launched in October 2015. YouTube will fund more than 40 original shows and movies in the next year. By devoting hundreds of millions of dollars to programming with high-profile stars, YouTube hopes to attract more advertisers. Continue reading YouTube Expands its Original Programming With 40+ Shows

Streaming video giant Netflix will finally enter the Chinese market, via a newly inked licensing deal with iQIYI, one of that country’s streaming platforms. When Netflix launched its efforts to go global a year ago, it failed to make deals in only a few countries, among them China, Iran and North Korea. Although not many details of the new arrangement have been made public, what is known is that Netflix content will be available on a day-and-date or near-simultaneous basis, as with other global territories. Continue reading Netflix Inks Licensing Deal with Chinese Online Video Platform

Last week, Netflix opened the doors to downloaded content for offline viewing on mobile devices. Now, the company is describing some judicious technology adjustments it made to ensure viewers enjoy an improved video image, and that the resulting content doesn’t eat up the mobile device’s storage. The company did that by switching video codecs, although the result favors Android users, as well as improving its already-established method of varying data rates based on the needs of each scene in a movie or TV show. Continue reading Netflix Makes Updates to Improve Visual Quality of Downloads

Facebook’s Instagram just debuted two new features for live streaming video and ephemeral messaging, both of which reflect the popularity of such features in Snap’s Snapchat and Twitter’s live-streaming Periscope. By doing so, Instagram has heated up its competition with Snapchat and now competes more directly with Periscope. Instagram, which will roll out the new video features to a small group before a wider launch, also recently introduced Instagram Stories, which apes Snapchat Stories.  Continue reading Instagram Mimics Snapchat and Periscope with New Features

DJI, whose Phantom drones dominate the nascent market sector, just introduced Inspire 2, an upgrade to its flagship model, and Phantom 4 Pro, an upgrade from last year’s Phantom 4. To showcase its UAV tech, the company has produced a short film using the new Inspire 2. The Phantom 4 Pro introduces multiple crash-avoidance features, including rear and infrared sensors. It can now both fly fast (31 mph) and keep obstacle avoidance engaged; the previous Phantom 4 could only fly that fast in “Sport Mode,” with no obstacle avoidance. Continue reading DJI Debuts New Drone Models and Produces Showcase Film

Google’s first VR headset, the $79 Daydream View, started shipping, the first step in the company’s goal to make Android the dominant VR operating system. Daydream faces some stiff competition, however, including Facebook’s Oculus Rift and Samsung Gear VR for PC and mobile devices, and Microsoft’s holographic version of Windows. So far, reviewers are giving Daydream a thumbs-up, as simple to use, inexpensive and light, and one reviewer calls the content on YouTube VR the new headset’s “killer app.” Continue reading Google Releases Daydream View Headset to Positive Reviews

On the heels of NBA Digital’s announcement that it would stream one live game optimized for VR per week, on Tuesday, the NBA will introduce another feature: “Mobile View,” which offers a tighter zoom on the action for better viewing on phones and tablets. Games will be shot with different cameras to enable Mobile View, which will be available to subscribers of NBA League Pass, Team Pass, and even those who stream single games. Mobile View will be in preview for a week during League Pass’ trial period. Continue reading For NBA Digital, the Television Set is Now the Second Screen