Amazon just began offering some enticing add-ons for its Prime members: on-demand programming from Showtime, Starz and other channels, for as much as $8.99 a month. The goal is to lure more consumers to become Prime members, a $99 a year program that offers unlimited two-day shipping among other benefits, since Prime members spend more money on the site than non-Prime members. The add-on channels can be accessed via Amazon’s apps on mobile devices, streaming boxes and connected TVs. Continue reading Showtime, Starz Now On Tap For Amazon Prime Members

Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic

Gaming company Activision Blizzard is creating an internal film/TV studio, headed by former Walt Disney Company executive Nick van Dyk, to produce content based on its 1,000-title library. The first production is animated TV series “Skylanders Academy,” based on the “Skylanders” game that’s earned $3+ billion since its 2011 launch. The first film is likely to be based on “Call of Duty.” This move comes on the heels of Activision’s stated intent to acquire King Digital Entertainment, creator of “Candy Crush,” for $5.9 billion. Continue reading Activision to Open Film/TV Studio to Repurpose Game Library

Virtual reality for live events is a reality, not just for music, news and sports but red carpet events, revealed Variety editor David S. Cohen, who hosted one covering the debut of “Guardians of the Galaxy” recently. He noted the difference between the three genres under consideration. “Sports are a live play. News is perishable but doesn’t always have to be live. Music is more evergreen.” At Digital Hollywood, experts shared the most exciting opportunities and most concerning pitfalls of VR content. Continue reading Digital Hollywood: VR for Live Events in Music, News, Sports

We are used to very sophisticated search for text, but when it comes to online video, search tools are quite primitive. Netflix allows users to search by titles, people and genres; Hulu powers search for titles and people; and HBO Now restricts search to titles. The potential for exquisitely granular search — and potential new revenue streams — can be found in each TV show or movie’s rich metadata. But how to unlock it, and how to structure search is still open to question and experimentation. Continue reading There is Untapped Potential in Enhanced Online Video Search

ABC News just unveiled another option for viewing the news: virtual reality. On “Nightline,” the network offered a panoramic view of the antiquities of Damascus, Syria, pairing it with a report on the area by correspondent Alexander Marquardt. The nearly 3D image can be accessed on mobile devices or desktop computer by downloading an app from Jaunt, which develops Android and iOS-compatible VR hardware and software, and then visiting ABCNews.com/VR. The image was created by stitching together views from a 16-camera device. Continue reading ABC News Takes Plunge into VR with “Nightline” View of Syria

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable

HEVC Advance, a new patent group, has warned that it will demand royalties for the HEVC video codec that allows 4K streaming within the same bandwidth now used for 1080p streaming. HEVC, which also can provide 1080p streaming in half the bandwidth, has been seen as the best solution for cost-effective 4K, and the current threat could torpedo its adoption. Currently, HEVC-supported smart TVs have enabled Netflix’s 4K services on those receivers; some smartphones also use HEVC. Continue reading New Patent Group Wants Royalties for 4K HEVC Video Codec

Less than a year after the Supreme Court shut down Aereo for delivering OTA TV signals to Internet subscribers, a U.S. District Court in California granted FilmOn, an Internet video streaming site, a compulsory license to retransmit TV station programming online. The difference between the two cases, says the judge, was that the Supreme Court did not address whether Aereo was entitled to a compulsory license, but rather found that it violated copyright laws. Fox Broadcasting has said it will appeal the ruling favoring FilmOn. Continue reading Judge: FilmOn Entitled to Compulsory License of Programming

Slingbox, a subsidiary of EchoStar, just released its M2 set-top box, priced at $199. The new set-top box enables viewers to watch live, pay TV and DVR content over the Internet, anywhere and from any device. The M2 adds functionalities not available in the M1, which debuted in 2014, including the ability to shift content from mobile devices to TVs via Apple TV, Chromecast, Fire TV or Roku. Users will also be able to download the Slingplayer app on each device for free; the trade-off is viewing short pre-roll ads. Continue reading New Slingbox Set-Top Box Shifts Content From Mobile to TVs

Nielsen and Roku have started working together to measure the audience demographics of ads that play through Roku streaming devices. That means Roku will be the first Internet-connected TV platform that will be able to offer the same audience guarantees as traditional television. Advertisers will already be familiar with the Nielsen audience breakdowns, which will also be integrated into the Roku Ad Framework toolkit. The companies will be testing the new tracking this summer. Continue reading Nielsen to Track Audience Demos of Video Ads on Roku Devices

Walmart has begun selling its own HDMI streaming media stick — the Vudu Spark — for $24.95 at Walmart.com and select Walmart stores. The Wi-Fi device features a dedicated remote, is powered via USB, and supports 7.1 surround sound and video up to 1080p. It looks like the Spark is largely a single-purpose stick, loaded only with the Vudu app (Walmart’s streaming video service), but the stick is priced $10 less than Google’s Chromecast and currently includes $25 in Vudu credits over five months for customers who activate it. Continue reading Walmart Launches its New Vudu Spark Streaming Media Stick

Samsung Electronics plans to extend its Tizen operating system beyond mobile phones to its new smart TVs beginning next month. At CES, Samsung CEO BK Yoon announced that Tizen TVs would initially launch in the U.S. and Korea, followed by a rollout to additional international markets later in the year. Samsung, which has spent years developing Tizen as an alternative to Google’s Android mobile operating system, is looking to better compete in software and services with OS leaders Google and Apple. Continue reading Samsung Targets Google and Apple with Plans for Tizen TVs

According to the new Global Internet Phenomena Report by Canadian broadband network company Sandvine, Netflix continues to reign in the competition for streaming video. The popular video service presently accounts for 35 percent of all bandwidth usage in North America during peak hours. YouTube has the second highest bandwidth usage with 14 percent. Amazon Instant Video is the second highest paid streaming service, and it is growing quickly, along with HBO GO. Continue reading Sandvine Global Internet Report Finds Netflix Still Dominates