Amazon Prime Video plans to introduce commercial breaks to its popular streaming service early next year, following top platforms such as Disney+, Netflix and Warner Bros. Discovery’s Max, which already offer ad-supported tiers. The company indicates it will run fewer ads than traditional linear TV broadcasters and broadband rivals but has yet to specify numbers. Subscribers in the U.S. who want to keep the streaming service ad-free have the option of paying an additional $2.99 per month. Amazon explained that its strategy to include ads would help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Continue reading Amazon Prime Video to Run TV Commercials Early Next Year

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks

Amazon has developed a new virtual fan experience that includes shopping and interactive tours to tie-in with popular Prime Video series and films. The first such immersive experience is designed for fans of the Prime Video series “Gen V,” and includes a virtual tour of the show’s fictional Godolkin University, which trains aspiring superheroes, complete with a campus store brimming with actual merchandise that fans can purchase from Amazon. The programming extensions aim to offer “culturally rich environments for customers to discover, learn, experience, and consume more of their favorite stories” while shopping. Continue reading Amazon Launches Immersive Online Shopping on Prime Video

Recorded music revenues in the United States reached $8.4 billion for the first half of 2023, an all-time high for the period that translates to a 9.3 percent increase, according to the Recording Industry Association of America (RIAA). Streaming continued to thrive, accounting for a whopping 84 percent of the six-month revenue total, or $7 billion. Total revenue from paid subscription services grew 11 percent to $5.5 billion, nearly double the growth in the number of individual paid accounts, which rose by just over 6 percent year-over-year, to an average of 95.8 million accounts. Continue reading Streaming Drives Music Revenue in the U.S. to a New Record

With Netflix ceasing DVD rent-by-mail operations as of September 29, a market opportunity has been identified by Seattle, Washington-based independent Scarecrow Video, which wants to step into the role vacated by the streaming giant. Described as the largest remaining video retailer in the U.S., Scarecrow began experimenting with a rent-by-mail program in 2019, offering DVDs and Blu-ray Discs delivered to mailboxes across the country. While rare titles are excepted from the rent-by-mail program, and applications to participate in the program must be individually approved, Scarecrow has proclaimed the program a success. Continue reading Indie Video Store Tries to Fill Netflix DVD-by-Mail Rental Role

Spotify is adding a new tool called Showcase that lets artists promote their work in the app’s homepage feed. Showcase “appears as a mobile banner at the top of Spotify’s Home — the most visited place on Spotify, where millions of listeners come to decide what to listen to, resulting in billions of streams each day,” the streamer says, adding that “people who see a Showcase are 6x more likely to stream the promoted release.” The banners will carry labels indicating a recommendation is sponsored. The company is also launching a marketing tool called Songwriter Promo Cards to assist with discovery. Continue reading Spotify Lets Artists Pay to Get Home Feed Recommendations

Free video streaming service Crackle has become one of the first third-party publishers to support Amazon Interactive Video Ads. The integration via the Crackle Connex sales arm will let consumers learn more about a product or add a product to their Amazon shopping cart directly from the screen during an ad break. Crackle parent company Chicken Soup for the Soul Entertainment is expected to add Amazon ads to its Chicken Soup for the Soul and Redbox VOD apps in the future. The agreement also allows Amazon Fire TV customers to watch free movies and TV shows via Redbox. Continue reading Crackle Using Amazon Tech to Test Interactive Shopping Ads

Universal Music Group and Deezer have set Q4 as the launch date for a new, artist-centric streaming royalty model the companies jointly developed. Indie streaming platform Deezer will launch the concept model in its native France in Q4 2023. The companies conceived the new compensation methodology as part of a previously announced collaboration, using “deep data analysis” for an outcome they say “better reflects the true value of artist-fan relationships.” Calling streaming “the most significant technology advancement in music in many years,” the partners conclude “a flood of uploads with no meaningful engagement” has necessitated reassessment. Continue reading Universal, Deezer to Reinvent Music Streaming Royalty Model

E.W. Scripps subsidiary Nuvyyo has released a redesigned version of its Tablo DVR that will “better meet the needs of consumers by providing an enhanced over-the-air TV experience with content recommendations and a curated selection of free ad-supported streaming TV channels integrated into the live TV program guide,” the company explains. The puck-like device is available for a one-time hardware fee, with no subscription, contracts or fees required. The Tablo sells for $99.95 at TabloTV.com, Best Buy and Amazon, while the Tablo Total System, which includes a 35-mile indoor TV antenna, is available for the promotional price of $109.95 and will later cost $129.95. Continue reading New Tablo DVR Integrates FAST for Free All-in-One Solution

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Continue reading Viewers Are Struggling with the Growth of Streaming Options

Broadcaster Cox Media Group has teamed with the McClatchy newspaper chain on a free ad-supported hyper-local streaming network called Neighborhood TV. The partners expect NTV to reach thousands of small communities across America. Cox designates as “local” a cluster of neighborhoods or towns within and adjacent to designated market areas (DMAs), thereby building out rather than directly competing with established operations. The service is expanding after desktop and mobile tests in Atlanta, Georgia, and Charlotte, North Carolina notched more than 100 million monthly impressions, according to Cox. Continue reading Cox Media and McClatchy Launch Hyper-Local FAST Service

Warner Bros. Discovery’s streaming platform Max will soon introduce 24/7 live news from CNN as part of an open beta in the U.S. that will experiment with new features and content while seeking feedback from subscribers. CNN Max plans to launch on September 27 with programming from CNN US, CNN International and original programming produced for Max. News programming and original series will be available across all Max packages, which includes Max With Ads, Max Ad-Free and Max Ultimate Ad-Free. The beta test will be evaluated and fine-tuned “before being rolled out more broadly,” according to WBD. Continue reading Max Will Offer CNN News Content for Its Streaming Audience

Spotify and Apple are running neck-and-neck in U.S. podcasting, with various surveys showing one or the other in first place. Not wanting to be shown up by Apple, which launched new creators tools this week, Spotify followed suit at the Podcast Movement conference in Denver, announcing customization features and a new audience performance dashboard. For the first time, podcasters will be able to customize parts of their podcast landing page, adding a bio and social media handles. “Spotify is working to build a more robust podcast ecosystem that serves creators, listeners, and advertisers at scale,” said Austin Lamon, director of podcasts. Continue reading Spotify Upgrades Podcast Customization, Audience Analytics

Amazon continues to expand its FAST portfolio, updating the Fire TV app with new channels from Variety, GameSpot, Rolling Stone, The Hollywood Reporter, Billboard, Funny or Die, TVLine, Honest Trailers, Looper, Slash Film and more. They join the 400-plus Fire TV Channels that Amazon launched in May when the free streaming service debuted with content ranging from sports and entertainment to cooking, travel and gaming, featuring brands such as ABC News, FOX Sports, CBS Sports HQ, IGN, IMDb and Martha Stewart. In addition to responding to Alexa voice commands, Fire TV features a newly introduced navigational sidebar for browsing. Continue reading Amazon Updates Fire TV: New Channels, Sidebar Navigation

Samsung’s Freestyle Gen 2 with Gaming Hub is a compact smart projector that adds mobility to high-end gaming. Weighing under two pounds, the device turns surfaces from ceilings to tent walls into what’s described as a cinema-quality screen, displaying at resolutions up to full HD (1080×1920) at 30- to 100-inches. The built-in Gaming Hub eliminates the need to tote a separate console and provides access to up to more than 3,000 streaming games. It also runs Tizen OS, offering the advantages of a Samsung Smart TV. The $799 unit ships August 31. Continue reading Samsung Freestyle Projector Adds Streaming Games and TV