AT&T is the latest player to enter the video-streaming market with an announcement that in Q4 it will offer three plans under the brand of DirecTV, the satellite TV company it acquired last year. What’s missing are all the details. AT&T hasn’t provided programming, pricing or a more specific launch date. But one important point was made clear: AT&T’s national, app-based OTT service will be available to those who are not subscribers to its TV or wireless services. Verizon and Sony offer a similar service. Continue reading AT&T Reveals Plans for 3 Tiers of DirecTV-Branded Web TV

At Mobile World Congress, phone manufacturers introduced new hardware and software. Rivals Samsung and LG competed with new screens, cameras, and payment technologies. From the perspective of advertisers, however, other mobile capabilities are emerging that are likely to have significant impact on how brands and consumers interact. Among those developments, messaging evolves into a dominant platform, artificial intelligence becomes “our best friend,” and ad blocking forces mobile content behind a pay wall. Continue reading At Mobile World Congress, Seven Trends Point to the Future

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

Popcorn Time is back. The fork most closely associated with the version shut down by the MPAA last year is now promising “resilience-driven development” based on the development of the relatively new and legal Project Butter. In October 2015, the most popular Popcorn Time fork shuttered its website after the MPAA filed a lawsuit against developers in Canada. While the MPAA’s threats created a domino effect that stopped several contributors from working on the platform, outdated versions of PopcornTime.io software began receiving updates this month. Continue reading BitTorrent Program Popcorn Time Returns After 2015 Shutdown

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set

Warner Bros. has acquired streaming-video subscription service DramaFever from Japan’s SoftBank Group. DramaFever was launched in 2009 with a focus on Korean TV shows and eventually movies. Today, it reaches 20 countries and offers a wide range of series, films and kids programming available in multiple languages. WB may use the acquisition, expected to close during Q2 2016, to launch new OTT services such as a new offering with content from Machinima or an expanded subscription service with programming licensed from other countries. Continue reading Warner Bros. Buys DramaFever, Considers New OTT Services

Dish Network’s streaming service Sling TV just added support for streaming broadcast network ABC in select U.S. markets. Sling TV subscribers in metro regions, including Chicago, Fresno-Visalia, Houston, Los Angeles, New York, Philadelphia, Raleigh-Durham, and San Francisco can add the $5/month “Broadcast Extra” bundle by calling the company, which has not officially announced the service. According to Dish, these markets represent more than half of the top 10 U.S. market areas, serving almost 25 percent of the population. Continue reading Sling TV Adds First Broadcast Station, ABC, for Cord Cutters

The Entertainment Technology Center@USC will host its second annual vNAB Cloud Innovation Conference on March 2-3, 2016 in the Venice, California offices of Google. This year, the 2-day extension of the April NAB Cloud Innovation Conference presents “Masters of the Media Cloud Lifecycle” with 32 Media & Entertainment (M&E) superstars, panelists and keynotes presenting TED-style talks focused on cloud-related topics designed to keep senior leaders up to date on an ever-changing world. For more information please visit ETC’s vNAB page. Continue reading ETC Presents vNAB Cloud Innovation Conference March 2-3

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

CBS now has the numbers to back up its assertion that live streaming of Super Bowl 50 broke records: 3.96 million unique viewers via computers, tablets, OTT devices and mobile phones, consuming more than 402 million minutes of coverage, for an average of 101 minutes each; an average per minute audience of 1.4 million consumed more than 315 million minutes. Last year, says NBC, Adobe Analytics counted more than 1.3 million people streaming the game, with an average 800,000 viewers per minute and 213 million total minutes. Continue reading Super Bowl 50: Live Streaming Way Up, But Social Media Down

In December 2015, Verizon stated it was interested in acquiring all or some of Yahoo, which has been struggling for years with leadership changes and an inability to successfully exploit rising trends such as mobile. Now, Verizon has gone a step farther and given Tim Armstrong, chief executive of its AOL unit, the mandate to lead discussions with Yahoo about the potential for acquisition. Armstrong, a former Google sales executive, has known Yahoo chief executive Marissa Mayer, also a former Google executive, for years. Continue reading Verizon’s AOL Chief Exec Talks Potential Purchase with Yahoo

The ONAGOfly drone fits in the palm of your hand, but it comes with built-in features that are comparable with bigger and more expensive drones. The $259 flying camera system captures 1080p HD video and has smile-recognition technology and auto-follow technology to help operators capture the perfect shot. As far as safety, the ONAGOfly has obstacle avoidance sensors and can withstand wind speeds of up to 3.3 m/s. The drone is so small that it doesn’t even need to be registered with the FAA. Continue reading Smart Nano Drone Packs Big Features into Tiny Flying Machine

Warner Music Group, which has ownership stakes in streaming services, will now share revenue with artists if and when those services go public or are sold. Following Warner’s lead, Sony Music confirmed it would do the same. Analysts believe the move is an attempt to woo artists who receive miniscule returns from streaming. Two other trends leave musicians out in the cold: royalties are often not pegged to a specific song and record labels have traded more generous royalty rates for part ownership of streaming services. Continue reading Warner, Sony Commit to Divvy Spotify Sales Gains with Artists

Although CBS has yet to release official figures, the network claims yesterday’s Super Bowl matchup between the Denver Broncos and Carolina Panthers drew a record number of viewers who streamed the game. NBC broke streaming records last year with 800,000 viewers per minute on average and about 1.3 million concurrent users. Eclipsing the previous year’s numbers should come as no surprise since today’s consumers are more comfortable with streaming, and CBS made the game easy to access for free via OTT devices including Apple TV, Roku and Xbox One. Continue reading Super Bowl 50 Sets New Streaming Record, According to CBS

After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Continue reading Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights