YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads

Apple reported a 38 percent increase in profits — which equals $10.7 billion — from a year ago. Revenue rocketed 33 percent to $49.6 billion, and the iPhone, the company’s biggest source of revenue and profit, jumped up 35 percent to 47.5 million units. Still, on hearing the news, Apple’s stock plummeted. Why? Investors and Wall Street analysts expected Apple to wildly exceed its projections. Instead, when stratospheric sales of iPhones and Apple Watches didn’t materialize, Apple fans and shareholders were disappointed. Continue reading Apple Stock Declines on News of 38 Percent Growth in Profits

Hulu’s new app for the Apple Watch turns the wearable device into a remote control for users to play, pause and rewind TV shows by simply tapping on their wrists. The app connects to Apple TV, Chromecast, Xbox One, the PS3 and PS4. Apple TV users will need to launch a Hulu stream on their iPhones, whereas users of other platforms can connect to any existing device already streaming Hulu. The launch is Hulu’s way of testing how a smartwatch app might become part of a consumer’s mobile experience. Continue reading Hulu Releases App That Makes Apple Watch a Remote Control

Young Hollywood, a company best known for producing celebrity interviews, recently launched a new linear TV network available exclusively as an Apple TV channel. The programmed network will be scheduled and operated much like a traditional television network. Young Hollywood has partnered with Subway, and plans to run Subway-branded content prior to each program. The company believes a programmed network on Apple TV is the best way to address the viewership trends of younger audiences. Continue reading Young Hollywood Targeting Millennials with Apple TV Channel

During its recent earnings call, Google claimed that YouTube is now bigger than any single cable network among the 18-49 demographic. YouTube’s heavily engaged user base and significant mobile growth were highlights of the discussion. The video-sharing network will put its own online stars to the test early next year when its new paid video service is expected to launch. Media partners representing more than 90 percent of current YouTube viewing have signed on to the new service, although Google has yet to secure deals with major TV networks. Continue reading YouTube Readies Paid Service, Mobile Viewership on the Rise

Sideclick, a new universal remote launched by True Bloom via a Kickstarter campaign, attaches to the remote controls of common streaming devices such as Roku, Apple TV and Amazon Fire TV, and replaces the need for a normal TV or cable box remote. Sideclick comes with just eight buttons for basic controls including turning on the TV, controlling volume and changing channels, and snaps directly onto the given remote control of a streaming device. Sideclick, likely to ship by December, is available for preorder through Kickstarter with an $18 pledge. Continue reading Device Combines Streaming Remote with Standard TV Remote

Slingbox, a subsidiary of EchoStar, just released its M2 set-top box, priced at $199. The new set-top box enables viewers to watch live, pay TV and DVR content over the Internet, anywhere and from any device. The M2 adds functionalities not available in the M1, which debuted in 2014, including the ability to shift content from mobile devices to TVs via Apple TV, Chromecast, Fire TV or Roku. Users will also be able to download the Slingplayer app on each device for free; the trade-off is viewing short pre-roll ads. Continue reading New Slingbox Set-Top Box Shifts Content From Mobile to TVs

Hulu is considering adding an ad-free option to its service, to better compete with Netflix and Amazon Prime Instant Video, both of which do not stream ads to paid subscribers. While adding the option would show that Hulu recognizes consumer preference for ad-free streaming and would likely bring in new customers, it could also risk damaging the company’s current ad-supported business. TV channel owners are worried that consumers are becoming too used to ad-free TV, which is why Hulu’s original model appeals to them. Continue reading Hulu Considering Ad-Free Option for Its Subscription Service

Facebook has developed a “Watch Later” button for videos that appear in a user’s news feed, so that video content can be saved and viewed at a later time or date. The new button includes a small overlay tab in the upper right hand corner of a video that appears when a mouse scrolls over it, and allows for a simple way to save videos. The feature goes a step beyond Facebook’s current less visible “Save” feature and puts it more on par with YouTube. Video is a growing category for Facebook; the network reported 4 billion daily video views last quarter. Continue reading Facebook Tests ‘Watch Later’ Button to Increase Video Views

Comcast and Electronic Arts have partnered to launch the beta test of Xfinity Games, showcasing around 20 video games for streaming via cable. EA will stream the games to Comcast’s cable boxes, in the same manner that video services stream TV shows and movies to set-top boxes. No game pads are used in the service, as the service is targeting mobile and casual gamers, instead of console gaming fans. Users can access a website with their iPhone or Android phones to use as game controllers. Continue reading Comcast and EA Partner to Test Streaming Games via Cable

PlayStation Now, Sony’s all-you-can-play game subscription service, just launched its new dedicated subscription app, codenamed Apollo, which streamlines the former transactional experience of sifting through numerous menus to find desired games. The new interface and navigation system is designed with an emphasis on visuals, similar to the Netflix and Hulu interfaces. Since its January launch on the PlayStation 4 console, PlayStation Now features more than 125 games available for streaming. Continue reading PlayStation Now Improves Search, User Experience with Apollo

With the aim of enhancing the viewing experience of this year’s Emmy-nominated content, the Television Academy inked a deal with Google to distribute Chromecast devices to all of the Academy’s eligible voting members. This new initiative also prompts a rule change, enabling voting members to vote for all major program categories as well as those professional categories pertinent to their expertise. In addition to widening the voting, the new rule means an end to the Academy’s “blue ribbon” panels. Continue reading TV Academy to Distribute Chromecast Devices to Emmy Voters

Cleveland’s Fox affiliate WJW-TV is engaged in new field tests for ATSC 3.0, under an experimental broadcast license from the FCC. The station, owned by Tribune Broadcasting, is providing a TV transmitter, tower and 6-MHz channel for tests that began in May and are conducted by LG Electronics, its Zenith R&D Lab and GatesAir. Dubbed Futurecast, the core technologies are being tested for the baseline Physical Layer transmission system, which will achieve ATSC Candidate Standard status this summer. Continue reading ATSC 3.0 Field Tests Move Next-Gen TV Broadcasts Forward

Comcast announced that it plans to launch a trial of its IP-based video service Stream by the end of the summer in Boston, followed by Chicago and Seattle. The $15-per-month streaming service will offer about a dozen broadcast networks and HBO. Subscribers will have access to some TV Everywhere applications, Streampix for movies and a cloud DVR service. As an add-on to broadband service meant for PCs, laptops and mobile devices, customers will need Comcast Internet service to subscribe. The company is planning a nationwide rollout for early next year. Continue reading Comcast Plans Streaming TV Service as an Alternative to Cable

Amazon’s new Fling SDK helps mobile developers create second screen and Cast-like functionality for iOS and Android apps, essentially simplifying the “network discovery and communication technologies” around Fire TV, according to the company. “Flinging” (Amazon’s version of Chromecast’s “casting”) is a means of sending video, audio or images from an app to a television screen via the Fire TV player. Amazon is targeting developers already using Chromecast by offering the ability to integrate Amazon’s SDK with existing Chromecast apps. Continue reading Amazon Releases Fling SDK, New Competition for Chromecast