A group of independent ad-supported streaming companies have joined forces to leverage collective reach, launching the Independent Streaming Alliance. Founding members include Allen Media Group, Chicken Soup for the Soul, Cineverse, Scripps and Vevo. The members — representing smaller or niche platforms — plan to pursue a combined approach to measurement (working with iSpot.tv) as well as promotion, distribution and demand. On launch, the group claims to represent “over 2,200 independent streaming touchpoints” generating “more than half a billion hours” of monthly global consumer viewing time. Continue reading Independent Streamers Join Forces to Create Industry Forum

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

Deezer, the global music streaming platform based in France, claims to have developed a technique for flagging — and potentially deleting — songs that use artificial intelligence to simulate the performance of popular singers. “We need to take a stand now,” Deezer CEO Jeronimo Folgueira said in an interview. “We are at a pivotal moment in music.” His company plans to “weed out illegal and fraudulent content” in an effort to protect artists. Deezer’s detection technology is still under development. It relies on AI, which Folgueira said he is not against if it is used ethically. Continue reading Deezer Says Its Tech Can Flag and Delete Deepfake AI Tunes

Apple’s $3,499 Vision Pro headset will begin shipping in early 2024, CEO Tim Cook announced Monday at WWDC, calling it a device for “spatial computing.” The company’s new visionOS operating system is described as a mashup of iOS, macOS and tvOS, designed for “an entirely new universe of apps for Vision Pro,” according to Apple. Unity was revealed as the principal development engine for Vision Pro content. The upcoming headset, powered by Apple’s high-end M2 chip, supports 4K resolution and features embedded audio pods. The company emphasized gaming and streaming services, in addition to productivity and communication. Continue reading WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset

AMC Theatres is closing its on-demand movie streaming service and transferring users and their content libraries to Vudu, a digital rental and sales streaming platform owned by NBCUniversal’s Fandango. Beginning last week, customers were invited to transfer their AMC Theatres On Demand accounts to Vudu, where they will be “upgraded to the highest-quality format” the platform offers, including 4K Ultra HD. Migrating customers will also receive 15 percent off any titles purchased within their first month of Vudu service. Since 2019 the theater chain has been offering AMC Stubs loyalty members on-demand movie delivery. Continue reading AMC Theatres Ends Streaming and Ports Customers to Vudu

Netflix says it will preemptively purge its UK library of films and TV shows that run afoul of new streamer regulations being implemented by the British government. UK ministers are calling on media regulator Ofcom to police streaming content as it does traditional broadcasters, which means video-on-demand platforms including Netflix and Amazon Prime Video could face fines of up to $310,000 per instance for hosting “harmful material.” Draft legislation that seeks to codify “due impartiality” for streamers as part of the proposed Media Bill were rebuked by Netflix as “nebulous” and potentially “onerous.” Continue reading Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Comcast announced NOW TV this week, a new streaming solution that includes more than 40+ live channels, 20+ integrated FAST channels and a subscription to Peacock Premium, priced at $20 per month for Comcast’s Xfinity Internet customers. NOW TV is designed for “the value-conscious consumer who wants an entertainment product that is simple and convenient with quality programming movies, top shows, live sports, and news,” the company explains. Launching in the coming weeks, NOW’s live cable offerings feature A+E Networks, AMC Networks, Hallmark and Warner Bros. Discovery, among others. Continue reading Comcast’s NOW TV Streams 60 Channels, Peacock Premium

Netflix introduced a password sharing option for non-household members in the United States this week. Netflix subscribers can “buy an extra member” for an additional $7.99 per month for streaming users who live outside the home. Simultaneous with the rollout, Netflix said it will start blocking unauthorized users of borrowed passwords. “Your Netflix account is for you and the people you live with — your household,” Netflix emailed its U.S. customers, providing instructions on how to “check who is using your Netflix.” The company is also making paid sharing available in additional international territories. Continue reading Netflix Expands Crackdown on Password Sharing to the U.S.

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

Telly, the TV hardware startup led by Pluto TV co-founder Ilya Pozin, is shaking up industry business models by offering 500,000 smart TVs free to consumers willing to watch 24/7 ads on a split screen with streaming TV shows and movies. The ad-subsidized sets feature a dual-screen that includes a 55-inch 4K HDR display with a nine-inch “smart screen” mounted beneath. The smaller screen is where the ads will appear, running alongside feeds featuring information such as weather, stock reports, and sports scores. Powered by TellyOS, the sets also have a built-in five-driver soundbar. Continue reading Telly Offers Free Smart TVs Featuring Ads on Second Screen

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Twitter 2.0 is ready for takeoff, now that former NBCUniversal advertising chief Linda Yaccarino has been appointed the social media giant’s new CEO. Yaccarino has extensive experience in advertising and has long been one of Madison Avenue’s major power brokers. Twitter, which relies primarily on ad revenue, is still trying to recover from stumbling after Elon Musk alienated sponsors in a series of erratic moves immediately after acquiring the company for $44 billion in October. Musk says he will now focus on product design and technology while Yaccarino concentrates on business development. Continue reading Advertising Exec Linda Yaccarino Named New CEO of Twitter

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

During a conference call with investors, AMC Networks explained the company’s plans for attracting new subscribers to its streaming services, including a new ad-supported version of AMC+, slated to launch later this year, and continuing to extend carriage deals of its FAST channels. AMC Networks — which operates AMC+, ALLBLK, Acorn TV, HIDIVE, Sundance Now and Shudder — experienced a drop in direct-to-consumer numbers during the quarter that ended March 31. Its overall 11.5 million subscriber count decreased about 300,000 since the end of 2022 (subscriber data was not revealed for each individual service). Continue reading AMC Networks Maps Out Its Future Ad-Supported Strategies