Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing

Locast is a streaming service that allows those without a pay-TV subscription to watch sports, news and primetime broadcast programming. Backed by the non-profit Sports Fan Coalition, Locast last week received a $500,000 contribution from AT&T. The service has launched in New York and Los Angeles among other large markets. But Locast has not received TV stations’ consent to carry their feeds, something required by federal copyright law, nor is it paying fees, which comprise a significant portion of broadcasters’ revenue. Continue reading Streaming TV Service Locast Receives a Boost From AT&T

Google and Amazon, which reached a truce in April after months of wrangling, opened the door to multiple cross-platform compatibilities: Amazon Fire TV streaming platforms will now carry Google’s YouTube, YouTube TV and YouTube Kids apps — and Google Chromecast platforms and Android TVs will carry Amazon Prime Video. In addition, users will be able to request YouTube content on the Fire TV via the Alexa voice assistant. Not available yet is the ability of Google Assistant to work with Amazon Prime Video on Chromecast. Continue reading Amazon-Google Truce Offers More Cross-Platform Access

Apple senior vice president of Internet software and services Eddy Cue has released some details about the company’s Apple TV Plus service, scheduled to launch in the fall. Positioning itself opposite Netflix’s strategy, cue said that Apple will be “creating the best” rather than “the most” original content. He added that there is “nothing wrong” with Netflix’s model, “but it’s not our model.” Apple is a latecomer to streaming video, although Disney, NBCUniversal and Warner Bros. will also debut platforms in 2019 and 2020. Continue reading Upcoming Apple TV Plus Will Focus on Quality Not Quantity

In the U.K., Amazon and Netflix now own about two-thirds of that country’s video streaming market and, for the second time, the BBC and ITV are trying to pool their assets to launch their own streaming platform. Their first effort to do so, in 2007, was squelched by regulators. The new platform, dubbed BritBox (a version of which has been available in North America), is expected to make its U.K. debut later in 2019, with the two broadcasters’ popular shows and new content. But the BBC and ITV are still struggling to resolve issues of budget, audience data sharing and content exclusivity. Continue reading BBC and ITV Join Forces to Launch Rival to U.S. Streamers

Music streaming service Spotify allows users to “pre-save” an upcoming release to their accounts. But users don’t realize that, by doing so, they are also agreeing to let Spotify release more personal data than is typical to the upcoming release’s label. Those labels can access information to track a user’s listening behavior, change the musicians they follow and possibly even control their music streaming remotely. In an era in which data privacy is receiving more consumer attention, Spotify’s practice is likely to become an issue. Continue reading Spotify Allows Music Labels to Access Data About its Users

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

U.S. District Judge Andre Birotte had ruled that VidAngel, which has streamed hundreds of Disney, Fox and Warner Bros. movies without permission, was illegal. Now a jury has ordered the company to pay $62.4 million to those injured studios, potentially forcing it to shutter its doors. The Utah-based VidAngel ripped movies from DVD copies and then created versions sanitized of violence, sex and other so-called objectionable material. Earlier, VidAngel stated that it was allowed to do this under the federal Family Movie Act. Continue reading Jury Finds VidAngel Must Pay Movie Studios $62.4 Million

Live sports streamer fuboTV has signed a multi-year deal to bring Discovery networks to its service as part of the $54.99 per month base package. In coming weeks, fuboTV will add networks including Animal Planet, Discovery Channel, Investigation Discovery, MotorTrend, OWN (Oprah Winfrey Network) and TLC. Food Network, HGTV and Travel Channel are already live on fuboTV through a deal with Discovery-owned Scripps Networks Interactive. The deal also includes additions to the fubo Latino Spanish-language package as well as on-demand content from Discovery. Continue reading Streaming Service fuboTV Adds More Non-Sports Content

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content

Walmart launched Delivery Unlimited, which offers consumers a subscription grocery delivery service for $98 per year or $12.95 per month, with a 15-day trial period. Per-order fees run $9.95 or less. The new subscription service is priced competitively, with Shipt and Instacart charging $99 per year. Prime Now costs $119 per year, but touts all of the benefits of Amazon Prime, including fast shipping and streaming media content. Target, which bought Shipt, now offers shoppers same-day delivery and a first-time $9.99 per order fee.

Continue reading Amazon, Target, Walmart Ramp Up Their Delivery Services

Los Angeles-based startup ROW8 has signed licensing deals with Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. as part of its strategy to compete with transactional VOD offerings from the likes of Apple and Amazon. The streaming movie service, which launched last year with foreign and indie titles, is now targeting mainstream audiences with library titles and new releases from major Hollywood studios. It is taking an industry standard approach with $5.99 new-release rentals and $2.99-$3.99 catalog titles, but is also adding a feature that offers customers the ability to receive future credits for movie rentals they did not enjoy. Continue reading VOD Platform Inks Licensing Deals with Hollywood Studios