Walmart launched Delivery Unlimited, which offers consumers a subscription grocery delivery service for $98 per year or $12.95 per month, with a 15-day trial period. Per-order fees run $9.95 or less. The new subscription service is priced competitively, with Shipt and Instacart charging $99 per year. Prime Now costs $119 per year, but touts all of the benefits of Amazon Prime, including fast shipping and streaming media content. Target, which bought Shipt, now offers shoppers same-day delivery and a first-time $9.99 per order fee.

Continue reading Amazon, Target, Walmart Ramp Up Their Delivery Services

Los Angeles-based startup ROW8 has signed licensing deals with Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. as part of its strategy to compete with transactional VOD offerings from the likes of Apple and Amazon. The streaming movie service, which launched last year with foreign and indie titles, is now targeting mainstream audiences with library titles and new releases from major Hollywood studios. It is taking an industry standard approach with $5.99 new-release rentals and $2.99-$3.99 catalog titles, but is also adding a feature that offers customers the ability to receive future credits for movie rentals they did not enjoy. Continue reading VOD Platform Inks Licensing Deals with Hollywood Studios

At the E3 conference in Los Angeles this week, Ubisoft announced its entrance into subscription PC gaming with Uplay Plus, which will offer 100 titles published by Ubisoft. The service is slated to launch on September 3 and is designed as a monthly fee in exchange for unlimited access to the games. Although that model is similar to Microsoft’s Xbox Game Pass and EA’s Origin Access, Uplay Plus is more expensive, at $14.99 per month. Among the games available on Uplay are “Assassin’s Creed” and “Rainbow Six” titles, which will also be on Google’s Stadia service next year. Continue reading Ubisoft to Launch Its Uplay Plus Game Subscription Service

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Just ahead of this week’s E3 conference in Los Angeles, Microsoft announced that its next-gen Xbox console, dubbed Project Scarlett and slated for release Christmas 2020, will feature an AMD Ryzen processor that will make the console four times more powerful than today’s Xbox One X. The AMD processor features 120 fps operation, which means that latency for loading games will be greatly reduced. Project Scarlett will also feature 8K capability and will ship with a new version of “Halo.” Additionally, Microsoft’s xCloud streaming platform will debut in October, enabling users to stream games from their Xbox One to numerous devices. Continue reading Microsoft’s Next-Gen 8K Xbox Will Significantly Boost Power

According to sources, AT&T’s WarnerMedia will package HBO, Cinemax, the Warner Bros. TV/movie library and original content into a streaming service priced at $16 to $17 per month. The new offering, which would be competitively priced in a crowded market of streaming services, is expected to launch in beta later this year. Currently, an HBO Now streaming subscription costs $14.99 per month and Cinemax for cable customers is priced at $12.99 per month. WarnerMedia executives are meeting to discuss the service’s name and other details of its operation. Continue reading AT&T’s WarnerMedia Readies Beta of Its Streaming Service

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

Netflix is currently testing a new feature in its mobile app that helps users stay connected with shows via trailers, alerts, videos and photos. Those who are in the test group will see an “Extras” tab positioned between Search and Downloads at the bottom of the screen. Rather than the vertical scroll of the current Coming Soon section, users navigate through the Extras feed horizontally, similar to the Instagram Stories model. Videos will play automatically, but require pressing a button to activate sound. Netflix has confirmed testing the new feature, but not whether it will become a permanent addition. Continue reading Netflix Tests Instagram Stories-Like Feature in its Mobile App

Apple executives announced the end of iTunes at its annual Worldwide Developer Conference (WWDC) this week. But iTunes features will live on in three apps: Apple Music, Apple Podcasts and Apple TV. The iconic iTunes was created 18 years ago as a so-called digital jukebox that allowed users to import and organize music and burn custom mixes. It evolved into a music store, where an enormous variety of songs sold for 99 cents. In 2003, Steve Jobs declared that “people want to buy their music on the Internet by buying downloads.” Continue reading Apple Divides iTunes Features into Music, Podcast, TV Apps

Spotify is working on a new feature called “Social Listening” that would allow multiple people to add tracks to a social queue so they could all listen to the same songs from different devices in different locations. According to screenshots shared by an app researcher, users can add songs to the real-time playlist for a communal listening experience after scanning their friends’ QR-style Spotify Social Listening codes. The feature, not yet released, is essentially a jazzed-up version of Spotify’s Collaborative Playlists for now, but in the future Spotify could possibly upgrade it for synchronized playback. Continue reading Social Listening: Spotify Developing a Shared Music Queue

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies with Ad-Supported OTT Service

Sony Interactive Entertainment (SIE) has launched PlayStation Productions to transform the company’s 100+ video games into film and television projects. The production company, headed by Asad Qizilbash, is at work on its first projects on Sony Pictures’ Culver City lot. SIE Worldwide Studios chair Shawn Layden, who also oversees the new production company, noted that, with 25 years developing games, the company believes “now is a good time to look at other media opportunities across streaming or film or television.” Continue reading Sony Unit to Produce Movies, TV Shows Based on Games