Hulu Draws 800,000+ Subscribers to its New Live TV Service

In an interview with CNBC, Hulu CEO Randy Freer revealed that his company’s $40 per month Internet streaming service, Hulu with Live TV, which launched a little more than one year ago, has surpassed 800,000 subscribers. Dish Network’s Sling TV reached 2.3 million customers at the end of Q1, and AT&T’s DirecTV Now has about 1.46 million subscribers. Other competitors in this space include Google’s YouTube TV, PlayStation Vue from Sony, and the sports-focused fuboTV. In total, Hulu has more than 20 million paying customers (half subscribe to the ad-free $11.99 monthly package). Continue reading Hulu Draws 800,000+ Subscribers to its New Live TV Service

FCC’s O’Rielly Asks Amazon, eBay to Remove ‘Rogue’ STBs

FCC commissioner Michael O’Rielly is urging Amazon and eBay to pull listings from their sites for “rogue” set-top boxes that enable consumers to watch pirated TV shows. On Friday, the commissioner sent a letter to Amazon CEO Jeff Bezos and eBay CEO Devin Wenig noting that the STBs in question often falsely feature the FCC logo, and are responsible for encouraging “intellectual property theft and consumer fraud.” O’Rielly recognized that the companies have been working to address the problem, but wrote “despite your good work in this area, devices continue to make it to consumers through your websites.” Continue reading FCC’s O’Rielly Asks Amazon, eBay to Remove ‘Rogue’ STBs

Viewers Not Warming to Recommendations by Video Services

According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services

The Obamas Are the Latest to Sign Production Deal with Netflix

Netflix yesterday announced a multi-year partnership with former President Barack Obama and First Lady Michelle Obama to produce original content for the streaming service. The Obamas created production company Higher Ground Productions for the Netflix deal, which is reportedly valued in the high eight figures. According to Netflix, the partnership may include scripted, unscripted and docu-series, in addition to documentary and feature films. Two months ago, the Obamas signed a joint book deal with Penguin Random House worth a reported $65 million for their respective memoirs. Continue reading The Obamas Are the Latest to Sign Production Deal with Netflix

YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

Hulu will soon debut upgraded iOS and Android mobile apps with a new live TV program guide and a vertical video player that will let live TV viewers stream linear programming while browsing the channel guide. The streaming service’s iPhone and iPad apps will also get support for HDMI-out and Android apps will enjoy improved performance on Chromecast. Users will also be able to improve personal recommendations by deleting entries from watch history and removing certain kinds of programs. Continue reading Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

TiVo is introducing voice control to its DVRs with support for Amazon’s digital assistant Alexa. Consumers who have TiVo devices including the Premiere, Roamio and Bolt boxes will be able to interact with Alexa for basic remote control commands such as skipping commercials with SkipMode, changing channels, and launching video apps like Netflix. TiVo joins companies including DirecTV, Dish and Verizon in adding hands-free, voice control features. At CES in January, TiVo announced its plans to add support for Alexa and Google Assistant. Continue reading TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

Apple Plans to Sell Streaming Video Subs via its Own TV App

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Google I/O Reveals Long List of Product Upgrades and News

At the Google I/O developers conference, Google announced compelling updates including: Google Duplex brings new AI tech to Google Assistant; six new voices are coming to Google Assistant (including a version from John Legend); mobile operating system Android P gets an interface refresh, gesture controls, and expanded dashboard features; the new Android TV dongle supports 4K streaming and touts 8GB of storage; AI-powered Smart Compose comes to Gmail; Google Maps adds a new social layer and AR directions functionality by teaming AI with Street View; Google News curates online content via AI; and Google Lens is closer to delivering its text copy and style match features. Continue reading Google I/O Reveals Long List of Product Upgrades and News

The EU’s General Data Protection Regulation Nears Activation

On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation

MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass just brought back its unlimited subscription plan launched last August that allows users to see a movie a day for $10 per month. Better yet, chief executive Mitch Lowe declared the company is “absolutely committed” to keeping the plan in place. Two weeks ago, MoviePass limited subscribers to four movies per month. The company has previously experimented with removing subscriber access to some AMC Theatres in major cities and even specific movies, all of which were temporary moves. Continue reading MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

Amazon Inks 15-Year Lease of the Historic Culver Studios Lot

Amazon Studios just cut a ribbon on its 15-year lease of the historic 14-acre Culver Studios lot from landlord Hackman Capital Partners, which has owned the property since 2014. Hackman enticed Amazon to rent the property with a plan to invest $600 million in seven new buildings and other upgrades in the next three years. Before inking a deal for the Culver City lot, Amazon Studios had been housed in offices in Santa Monica. Amazon began moving its 700 entertainment employees into the Culver City lot in late 2017. Continue reading Amazon Inks 15-Year Lease of the Historic Culver Studios Lot

Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead