In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

At Facebook’s annual Oculus Connect developers’ conference, Facebook chief executive Mark Zuckerberg announced a new standalone VR headset and stated that his goal is to get one billion people into virtual reality and ensure that VR is a “force for good.” With the latter comment, Zuckerberg tacitly recognized the tsunami of criticism that Facebook has received for live-streaming suicides and murders, and a recent virtual reality tour of the aftermath of the Puerto Rico hurricane, during which he and an employee reveled in the technology, to the chagrin of viewers. Continue reading Facebook Aims for One Billion VR Users, Debuts Oculus Go

Hulu is now into eSports, having just ordered four original series from ESL, a major eSports content and tournament producer. The upcoming eSports content, which will total about 15 hours, will premiere in the fall, exclusively on Hulu. The shows are “Player v. Player,” a game-style talk show; docu-series “Bootcamp,” which follows The Immortals, an elite “Counter-Strike: Global Offensive” team; “Defining Moments,” which explores various eSports topics; and “ESL Replay,” which recaps four big tournaments. Continue reading Hulu Will Debut Its First eSports Programs, Produced by ESL

According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

TunesMap believes every song has a story. After 10 years of development, the company will debut a product intended to fill an empty space in the digital music industry: liner notes. Online streaming music has grown to be a huge success, but it still lacks all the materials that once graced the album, including lyrics, songwriting credits, thank-you lists, essays, artwork and other information. TunesMap, founded by music supervisor G. Marq Roswell, will debut an Apple TV app for Sonos speakers in November that will uncover “the greater cultural context around any song” and offer a feed of links to relevant material, photographs and videos. Continue reading TunesMap to Offer Liner Notes and More for Streaming Music

Following its recent Nasdaq debut, Roku is updating its product line with new specs and pricing in addition to a number of software enhancements. Roku’s entire line — from its streaming stick to home entertainment hub — is being upgraded. The $30 Roku Express gets a new processor, while the $50 Roku Streaming Stick now features a remote with voice control. The $40 Roku Express+ is the next step up from the Roku Express, offering analog component connections for those with older TVs. And the high-end 4K Roku Ultra will remain $100 for the holiday season (it recently had a $30 reduction), and gets a refresh for its remote and a wider selection of streaming options.  Continue reading Roku Refreshes Product Line to Compete With Apple, Amazon

Until now, Disney had separate Watch apps for children 2-14 that featured entertainment content from the Disney Channel, Disney XD and Disney Junior. Now, the company has consolidated all three into a single app, thus boosting its pay-TV business. DisneyNOW will offer full episodes and live streaming from all the networks to customers whose cable, Internet TV, satellite or telco providers are participating. In addition to DisneyNOW, the company reportedly plans to create its own movie streaming service when its deal with Netflix expires in 2019. Continue reading DisneyNOW Consolidates Three Popular Kids Apps Into One

Netflix is planning to invest a minimum of 500 million Canadian dollars ($400.8 million U.S.) over the next five years to build a studio in Canada, revealed Canada’s Heritage Minister, Melanie Joly. The studio will create original Canadian productions, some of which will be French-language, in recognition of Canada’s status as a bilingual country. Canada, which was the first foreign country where Netflix launched, is also home to the third most global subscribers. The Canadian studio will be Netflix’s first global content outpost. Continue reading Netflix Makes Major Commitment to Canada With New Studio

Comcast is introducing an $18-per-month “skinny bundle,” a new service the pay-TV provider has been testing and is now ready to roll out across different regions over the next few weeks. Xfinity Instant TV, which is available for Comcast’s 25.3 million broadband customers, is designed for cord cutters (and cord nevers), and will compete with OTT services such as Hulu Live TV, Sling TV and YouTube TV. Comcast’s service can be streamed at home or anywhere with a broadband connection. The company is specifically marketing to its customers that pay for Internet but not TV, hoping they will one day switch to a larger bundle. Continue reading Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

For years, to create remixes of popular songs, DJs and remixers have used stems — isolated instrument tracks and vocals — but not legally. Now, Nashville-based startup Remix Hits has signed a landmark deal with Sony Music that will allow DJs and other remixers to purchase and download licensed, and therefore legal, stems. Remix Hits, which is also in discussions with Warner Music and Universal Music, has created a hit song stem marketplace. The licensing model includes a revenue sharing plan for rights holders. Continue reading Sony Inks Deal Pioneering Stem Licensing for DJs, Remixers

Video streaming device maker Roku begins trading today on Nasdaq, setting its IPO price at $14 per share, which would give it a $1.3 billion stock market value. The 15-year-old company is competing with the likes of Amazon, Apple and Google that all offer streaming video boxes featuring popular apps such as Netflix and Hulu. Roku’s devices provide access to Amazon, Netflix, YouTube and dozens of online channels, but competition is a major consideration with today’s tech investors. Snap Inc., for example, the year’s biggest tech IPO, has watched its shares plummet in value as Facebook’s Instagram rolled out Snapchat-like functionality. Continue reading Roku Goes Public Today, Sets its IPO Price at $14 per Share

Amazon, ranked third in streaming music, launched virtual assistant Alexa on its Amazon Music apps this week to better compete with No. 1 provider Spotify and No. 2-ranked Apple. Amazon Music will provide a button which users can push to access Alexa “play” commands that will work as they do on Echo. Amazon determined that Alexa is now the primary way that users listen to Amazon Music. Competitor Apple offers its virtual assistant Siri on Apple Music. Meanwhile, Google has decided to stop supporting the Amazon Echo Show on YouTube. Continue reading Amazon Launches Alexa on Music Apps to Attract New Users

IAC-owned Vimeo is purchasing the Livestream platform and rolling out its own live-streaming service called Vimeo Live. Terms of the deal were not disclosed. Earlier this year, Vimeo abandoned its plans to release a SVOD business. Rather than compete in the SVOD space with Amazon, Hulu and Netflix, “Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators,” reports TechCrunch. Integrating Livestream tech into Vimeo Live “will allow video creators to capture, edit, stream and archive their live events … in addition to hosting, distributing, and generating revenue from their videos.”  Continue reading Vimeo to Acquire Livestream Platform and Launch Vimeo Live