Ellen DeGeneres helped the Oscars take over Twitter on Sunday night, with her selfie taken with several Hollywood celebrities. Overall, there was a 75 percent jump in tweets related to the Oscars since last year. Although Samsung sponsored the Oscars, and spent an estimated $20 million on ads, the company may have gained its largest promotional value from DeGeneres’ pre-planned selfie with Brad Pitt, Meryl Streep, Kevin Spacey, Jennifer Lawrence and others. Continue reading Update: Ellen and Samsung Stir Up Oscars with Tweeted Selfie

While total viewer numbers will not be available from Nielsen until later today, last night’s telecast of the 86th Academy Awards from the Dolby Theatre in Hollywood scored impressive numbers in the major markets, up 7 percent from last year. In addition, host Ellen DeGeneres set a new social media record by taking a celebrity-filled selfie during the broadcast that has been retweeted more times than any photo in Twitter history, besting President Obama’s tweet after he won the 2012 presidential election. Continue reading Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record