On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

University of Southern California students were invited to participate in the second of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Ten teams started work at 1:00 pm on Friday, October 8 and presented their ideas to judges from Epic Games, Universal Pictures, Disney Studios, Microsoft Azure and Google Cloud at 3:00 pm on Saturday, October 9. Each member of the winning teams — MetaversEdu and MetaMall — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading USC Students Compete in Second ETC Metaverse Challenge

University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges

New York governor Andrew Cuomo signed a bill requiring Internet service providers to offer broadband to low-income families for $15 per month, noting that it is “an essential service.” At the signing, Cuomo was accompanied by former Google chief executive Eric Schmidt, who chairs a state commission on technology. The new mandate was passed by the New York State Legislature. Cuomo also revealed that Schmidt Futures and the Ford Foundation will provide free Internet to 50,000 students in the 2021-2022 school year. Continue reading New York Makes Internet Affordable for Low-Income Families

“How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was addressed during the first “ETC Executive Coffee with…” Zoom session. The September 23rd meeting was hosted by Albert Lao, executive director of solutions architecture for the Americas, Verizon Business Group, who took time to speak with a group of USC students. After a short video describing Verizon’s plans for 5G and edge computing, Lao led a discussion on the future of streaming media, the post-pandemic theatrical experience, immersive media, and other topics related to entertainment and technology. You can watch a 22-minute highlight reel of the one hour discussion or start with a 4-minute preview video. Continue reading ETC Executive Coffee: Verizon’s Albert Lao & USC Students

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

The ETC invited nine undergraduate students from the USC School of Cinematic Arts to the December 13, 2018 All Members Meeting to discuss their impressions regarding the future of entertainment. Click here for a six-minute highlight reel from that one-hour conversation, featuring student perspectives on immersive storytelling, social media, content distribution and more. ETC plans to produce student discussions at least quarterly in 2019 — twice at our Executive Board Meetings and twice for our All Members Meetings. We encourage everyone at an ETC-member company to attend (as appropriate) and ask questions at these future sessions. Continue reading ETC Panel: USC Students Discuss the Future of Entertainment

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

Constructed as a way for high school students to get to know their classmates, Facebook’s new Lifestage is a standalone iOS app, aimed at people 21 and under. The user answers a series of biographical questions by shooting video rather than writing text, and Lifestage turns the clips into a video profile that others can watch. Users, who can swipe to block and/or report sketchy visitors, do not need a Facebook account but instead select their high school to see video profiles of classmates. Continue reading Teens Create Shareable Video Bios with Facebook’s Lifestage

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

Google has released a beta Android app for its Google Expeditions Pioneer Program that allows educators to bring their students on a virtual reality field trip. The VR content includes immersive educational experiences in locations such as Machu Picchu, Mars, the Great Barrier Reef and Buckingham Palace. Students use Google Cardboard headsets to view the content while the teacher can use a tablet to guide their students through the location and monitor where each student is looking. Continue reading Google Expands Access to its Educational VR Field Trip App

The building-block game “Minecraft” may make its way into classrooms next fall. Microsoft is planning to launch a classroom version of the game, which will allow teachers to create custom challenges and track students’ progress on their building projects. This new version of “Minecraft” would be based on “MinecraftEdu,” a spinoff of the original game that was sold to Microsoft last year. Microsoft plans to charge $5 per student annually for the classroom version of the game. Continue reading Microsoft Developing a Classroom Edition of ‘Minecraft’ Game

Eastman Kodak went retro this week at CES with a film camera based on the Super 8 design from 50 years ago. Kodak ceased production of Super 8 cameras in 1982, once video had become more popular for recording home movies. Today, most consumers use their mobile phones or small action cams for shooting personal video. Citing the preference of some Hollywood directors to produce their movies in 35mm or 70mm, Kodak chief exec Jeff Clarke believes there are professional as well as amateur filmmakers who would appreciate the opportunity to work with film rather than video. Continue reading Kodak Shoots for Filmmakers, Students with Super 8 Camera