TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

Milano-based Voiseed demonstrated its web-based Revoiceit platform at CES, pitched as the best way to manage synthetic voice actors, particularly ensuring that synthetic voices present realistic emotions. The company describes it as a cloud-based solution that uses “generative AI to infuse virtual voices with human emotions and prosody, creating highly expressive, lifelike audio experiences.” While Revoiceit’s most obvious feature is its Studio (imagine Adobe Audition devoted to second-by-second management of voices), it may well be the product’s forthcoming API that provides real value to developers of entertaining technology products. Continue reading CES: Voiseed Upgrades Its Platform for Expressive AI Voices

Have the striking Hollywood writers and actors opened a void that the creator economy is able to fill? Already in demand, top influencers are now being courted by producers and studios hungry for content to fill depleted pipelines. Meanwhile, striking actors and writers are taking their ideas to YouTube, Instagram, TikTok and Twitch, where they can forge a direct relationship with viewers — albeit not one that will result in direct-deposit paychecks. As the definitions of “talent” and “content” continue to blur, the Hollywood landscape could be in for a seismic shift. Continue reading Could Strikes Upend Institutional Hollywood Power Structure?

Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

On December 2, senior media executives gathered on Zoom to answer questions from USC students about industry trends, company strategies and career direction. The students had submitted winning pitches in the ETC@USC Future of Themed Experiences Challenge and their reward was time with the media executives. The questions ranged from “Do you need to learn to code to break into entertainment technology?” to “What are some visionary directions you see your company investing in over the next 4-5 years?” Video of the discussions, along with the lists of questions, students, and executives, is available online. Continue reading USC Students Have Opportunity to Speak with Media Execs

Netflix is planning to invest a minimum of 500 million Canadian dollars ($400.8 million U.S.) over the next five years to build a studio in Canada, revealed Canada’s Heritage Minister, Melanie Joly. The studio will create original Canadian productions, some of which will be French-language, in recognition of Canada’s status as a bilingual country. Canada, which was the first foreign country where Netflix launched, is also home to the third most global subscribers. The Canadian studio will be Netflix’s first global content outpost. Continue reading Netflix Makes Major Commitment to Canada With New Studio

While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Continue reading European Broadcasters Create Web Videos for Young Viewers

STX Entertainment is making a move into virtual reality with its purchase of Surreal Inc., producer and distributor of immersive media content. “Under terms of the deal, Surreal will operate as a division of STX, led by co-founders Rick Rey and Andy Vick, who now will serve as co-presidents of VR and Immersive Entertainment under the new STX Surreal label,” reports Deadline. “Rey and Vick are among those at the forefront of VR, including live-action 360-degree video and interactive VR content.” STX president Sophie Watts will oversee the new division. STX recently became strategic equity partners with China’s Tencent Holdings Limited and Hong Kong telecom PCCW. Continue reading STX Entertainment Acquires Surreal, Launches New Division

20th Century Fox Home Entertainment will be at Comic-Con International in San Diego this week celebrating the 30th anniversary of James Cameron’s sci-fi thriller “Aliens.” According to Variety, “Fox is for the first time using YouTube’s new mobile live streaming service to let the original cast of the movie talk to a global audience.” Streaming the Saturday panel will mark the first time a Hollywood studio uses the service. The panel will feature Cameron, producer Gale Anne Hurd, and actors Sigourney Weaver, Bill Paxton, Lance Henriksen, Paul Reiser, Michael Biehn and Carrie Henn. The “Aliens” 30th anniversary limited edition Blu-ray and digital release will be available September 13. Continue reading ‘Aliens’ Panel to Stream from Comic-Con via YouTube Service

The Weather Channel has launched three new augmented reality tools to help bring tropical storms and hurricane season to life during its broadcasts. SurgeFX offers a realistic to-scale surge forecast, Shear Factor displays real data in three dimensions, and 3D visualization tool Tropical Replay tracks past storms to provide historical context. Last year, the network unveiled its AR capabilities with an in-studio tornado simulation. “For the 2016 hurricane season, the network is adding a data dimension to its augmented reality features,” reports Mashable. “Instead of just simulating weather phenomena, the products will incorporate real-time data through dazzling graphics.” Continue reading Weather Channel Turns to AR Tech for 2016 Hurricane Season

Lionsgate announced it has agreed to acquire premium cable network Starz for $4.4 billion in cash and stock. Starz president and CEO Chris Albrecht, who just signed a new contract that runs through 2020, is expected to continue running Starz. It is not clear if the deal would have any impact on Lionsgate’s stake in Epix, which the company owns with Viacom and MGM, and serves as the pay TV home to Lionsgate films. The deal will bring 17 Starz- and Encore-branded channels and Anchor Bay Entertainment video distribution to Lionsgate. Continue reading Lionsgate to Purchase Premium Channel Starz for $4.4 Billion

The rumors are true. Comcast announced yesterday that it would acquire DreamWorks Animation SKG in a deal valued at $3.8 billion. The move reflects a significant change in entertainment media as companies seek new ways to address the impact of evolving trends such as streaming video and cord-cutting. Since animation performs well in foreign markets and helps drive consumer product sales, DreamWorks could serve as a vital resource for NBCUniversal. The animation studio could also become a launch pad for the Universal theme parks unit, which is currently planning a new park in Beijing. Continue reading Comcast to Purchase DreamWorks Animation for $3.8 Billion

Reports have surfaced that Comcast is in talks to purchase DreamWorks Animation SKG for more than $3 billion. The unconfirmed deal would make the cable giant a major player in the family entertainment business, and possibly provide additional leverage for building out theme park and consumer product businesses. According to The Wall Street Journal, “One person with knowledge of the talks said that DreamWorks and Illumination Entertainment, Universal’s animation studio, would remain separate brands.” However, a deal could provide Universal with a greater presence in China, where DreamWorks chief exec Jeffrey Katzenberg has focused much of his attention. Continue reading Comcast is Reportedly in Early Discussions to Purchase DWA

ABC is said to be exploring a new approach to streaming original content online. Rather than launching a standalone subscription service similar to CBS All Access or NBCUniversal’s upcoming comedy offering Seeso, the network is reportedly planning to introduce new series exclusively through its WatchABC app. In addition to offering expanded original programming on an alternative platform, the Disney-owned network could also use the model as a means of trying out new concepts and talent that could eventually make their way to broadcast television. Continue reading ABC Developing Original Programming for Streaming Initiative