By
Lisette LeonardJanuary 16, 2014
In the past seven years since the iPhone was introduced, consumers have enjoyed free apps in exchange for their data being sold to marketers. However, a new study shows that the average consumer would rather pay a small price for their apps to keep their personal information private. A study by economists at the University of Colorado found that consumers were willing to spend a little more on apps to protect their personal data, and this amount is determined on the amount of data at stake. Continue reading Will Most Customers Pay for Apps That Protect Their Privacy?
By
Rob ScottJanuary 15, 2014
Yesterday we reported that Gartner projects the Android operating system will reach 1.1 billion users in 2014. Meanwhile, Actix reports that in terms of data usage, the three most used phones in Europe and North America in 2013 were the iPhone 4S, the iPhone 5 and the iPhone 4. In additional milestone news, Apple reports that its App Store customers spent more than $10 billion in 2013. During December alone, the App Store earned more than $1 billion in sales and experienced nearly 3 billion total app downloads. Continue reading Apple Announces its App Store Sales Top $10 Billion in 2013
By
Paula ParisiJanuary 8, 2014
Thought leaders are looking beyond smartphones in anticipation of smart cities and smart nations. The Internet of Things — or what Cisco Chairman and CEO John Chambers refers to as the Internet of Everything (IoE) — presents a $19 trillion revenue opportunity. “Think of the change the Internet brought into our lives, and imagine that 5- to 10-fold over the next decade,” Chambers shared in a Tuesday keynote address at the Venetian during CES. Continue reading Cisco CEO John Chambers Heralds Trillion Dollar IoE Boom
By
Rob ScottJanuary 2, 2014
Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks
By
Rob ScottDecember 13, 2013
According to a new Broadband Media Intelligence report by IHS, 86.1 million U.S. households had broadband Internet access at the middle of 2013. That figure represents a 70.2 percent penetration of American households. IHS estimates a 71.3 percent penetration by the end of the year, up from 69.6 percent the previous year. IHS also forecasts coverage will reach 74.1 percent by 2017 (about 94.7 million homes). Cable is currently the leading mode of access. Continue reading IHS Says More Than 70 Percent of U.S. Homes Have Broadband
By
Rob ScottNovember 15, 2013
IDC reports that the first time, Android has reached more than 80 percent market share for global smartphone shipments. Third-quarter numbers indicate that 261.1 million smartphones were shipped worldwide, of which 81 percent run Google’s operating system. A Strategy Analytics study released last month revealed similar findings. Samsung currently holds the lead for phones running Android. Additionally, Windows Phone shipments jumped 156 percent year-over-year. Continue reading Worldwide Growth for Android and Windows Phone Shipments
By
Cassie PatonNovember 11, 2013
A common discussion about wearable technology is whether consumers will actually want to wear products like Google Glass. A survey among consumers commissioned by technology writer Jessica Lessin indicates that more people believe they might be more likely to own Apple’s smartwatch than they would Google Glass. A large number of respondents, however, also indicated they didn’t think they were likely to own either. Continue reading Survey Suggests Consumers Prefer Smartwatches Over Glass
By
Valerie SavranNovember 8, 2013
A new study from the journal of Molecular Psychiatry explores the impact of video gameplay on the brain’s gray matter, which is responsible for muscle control, memory, and language and sensory perception. Researchers from Berlin’s Max Planck Institute for Human Development and St. Hedwig-Hospital gathered adult subjects to play a game, “Mario 64” on Nintendo’s DS system, in order to analyze the potential effect of gameplay on the brain. Continue reading Study Suggests Video Game Playing May Increase Brain Size
By
Rob ScottNovember 6, 2013
According to a new report from online content distribution service ShareThis, photo site Pinterest is currently the fastest-growing platform for online content sharing. Data analyzed across more than 120 social media channels and two million websites indicates that sharing via Pinterest grew 19.2 percent in the last quarter, while sharing grew via LinkedIn by 15.1 percent and on Facebook by 14.7 percent. The report also suggests that sharing on Twitter fell 7.6 percent. Continue reading Pinterest: Fastest Growing Platform for Online Content Sharing
By
Valerie SavranNovember 4, 2013
Media consumption continues as an integral part of the American lifestyle. According to a USC report released last week, Americans are voraciously consuming media via TV, radio, phone and computer, which led to an average consumption of 63 gigabytes per person per day last year. In 2012, total U.S. media consumption averaged 1.46 trillion hours, an average of 13.6 hours per person per day. By 2015, average media consumption is expected to reach 15.5 hours a day per person. Continue reading Media Consumption to Average 15.5 Hours Per Day in 2015
By
Rob ScottNovember 1, 2013
According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram
By
Rob ScottOctober 21, 2013
According to new figures released by the Pew Internet & American Life Project, the number of Americans 16 and older who now own a tablet or e-book reader currently stands at 43 percent. The number of tablet owners has grown to 35 percent, while the share of e-reader devices has grown to 24 percent. Pew Research notes that device owners tend to live in upper-income households and have relatively high levels of education. The numbers also indicate that women are more likely to own e-readers. Continue reading Pew Research: Tablets and E-Readers See Significant Increase
By
Chris CastanedaOctober 18, 2013
An article in MIT Technology Review this week looks at the history and trends involving content distribution and suggests that Hollywood should consider adopting methods that are similar to those related to media piracy. While efforts to combat piracy continue, some question the perceived impact of file-sharing and other techniques, suggesting the film industry might be better served by adopting new ways to distribute its content and gain potential exposure. Continue reading Should the Film Industry Embrace Piracy-Related Technologies?
By
Rob ScottOctober 17, 2013
A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android
By
Rob ScottOctober 17, 2013
Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers