Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

According to figures released yesterday by the International Telecommunications Union, mobile broadband accessed by tablets and smartphones is the fastest growing segment of the global information and communication technologies market. ITU’s “Measuring the Information Society” report found declining prices for mobile and fixed broadband services in addition to “unprecedented adoption of 3G,” with the number of worldwide mobile broadband subscriptions approaching two billion. Continue reading Mobile Broadband Subs Approaching Two Billion Worldwide

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

A new report from the Pew Internet & American Life Project, based on interviews conducted by Princeton Survey Research Associates, indicates that 15 percent of American adults ages 18 and older say they are not using the Internet or email. Survey participants cite issues related to relevance, problems with ease-of-use, security, expense and availability as primary reasons. Additionally, another 9 percent of U.S. adults note that they use the Internet, but not while they are at home. Continue reading 15 Percent of American Adults Not Using the Internet or Email

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay

According to a recent Nielsen survey, an increasing number of American consumers are turning to Internet-based streaming video services. The research indicates that 38 percent of those surveyed use Netflix, 18 percent use Hulu and 13 percent use Amazon Instant Video. These numbers all represent increases over the previous year. Additionally, binge-viewing is on the rise, with 88 percent of Netflix users and 70 percent of Hulu Plus users saying they watched three or more episodes of a TV show in a single day. Continue reading Nielsen Study: More Viewers are Accessing Streaming Services

Apple’s newest version of its mobile operating system, iOS 7, was released on Wednesday, and is a significant design upgrade since the iPhone was first introduced in 2007. Its release comes as Pew Research Center’s Internet & American Life Project reports that more Americans are using their mobile phones to go online. Mobile devices are rapidly becoming an integral part of American’s lives as an increasing number go online to access information and services more frequently. Continue reading Apple Releases iOS 7, Pew Says More Americans Going Mobile

The Motion Picture Association of America released a report yesterday that criticizes the impact of Google and other search engines on the piracy of movies and television shows. The report determined that between 2010 and 2012, search engines influenced 20 percent of sessions that resulted in acts of piracy. The largest share of search queries (82 percent) that led to infringing film and TV content URLs originated from Google, according to the study. Continue reading MPAA Study Highlights Role of Google Search in Online Piracy

Last week, the MPAA rejected findings of a European study that suggests the shutdown of piracy site Megaupload damaged revenues for theatrical films other than blockbusters. Megaupload was shut down by the FBI in January 2012. While researchers at Carnegie Mellon found that the shutdown boosted legitimate digital sales of movies, a new study from Ludwig Maximilians University Munich and Copenhagen Business School argues that anti-piracy measures may have unintended consequences for different kinds of movies. Continue reading Megaupload Shutdown: MPAA Rejects Findings of Piracy Study

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter