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Online Buzz Has No Measurable Impact on Short-Term Sales

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March 21, 2013

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

Study Shows Teens More Connected, Shift in Social Habits

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March 21, 2013

A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits

Study Finds Increase in Willingness to Share on Facebook

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March 11, 2013

According to a study from researchers at Carnegie Mellon University, which followed the privacy practices of 5,076 Facebook users over the course of six years, Facebook succeeded in reversing users’ inclination to avoid public disclosure over time. And even as some sought to keep personal data private from strangers by limiting what was available on their profiles, they increased what they shared with friends throughout the years. Continue reading Study Finds Increase in Willingness to Share on Facebook

New IDC Study: Will Microsoft Purchase Netflix and LinkedIn?

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December 6, 2011
  • A study from IDC predicts that Microsoft may consider purchasing Netflix and LinkedIn next year in an effort to cash in on “the convergence of mobile computing, social networking, cloud services, and big data analytics.”
  • “Look for Microsoft to buy a content/media cloud, like Netflix, to provide a marketplace for its apps and content,” says Frank Gens, senior VP and chief analyst at IDC.
  • Gens refers to the platform built on mobile computing, cloud services, social networking, and big data analytics as the “3rd Platform.”
  • “The industry’s shift to the 3rd Platform will accelerate in 2012, forcing the industry’s leaders to make bold investments and fateful decisions,” predicts Gens. He suggests companies including Apple, Microsoft, HP, SAP, RIM and others will face “crossroads moments” next year.
  • Is Computerworld blogger Preston Gralla convinced? Not really. “Building an app store directly into Windows can serve the same purpose. If the price is right, buying Netflix might make sense. But I don’t expect the price to be right.”

Disruption: Is a Smartphone or Car the Must-Have Product for Teenagers?

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November 28, 2011
  • In a soon to be published survey, Gartner reports that 46 percent of 18- to 24-year-olds would choose Internet access over having their own vehicle.
  • “The car used to be the signal of adulthood, of freedom,” says Sheryl Connelly of Ford. “It was the signal into being a grown-up. Now, the signal into adulthood for teenagers is the smartphone.”
  • “Mobile devices, gadgets and the Internet are becoming must-have lifestyle products that convey status,” explains Gartner’s Thilo Koslowski. “In that sense these devices offer a degree of freedom and social reach that previously only the automobile offered.”
  • Connected cars may help change this emerging trend — cars that can take pictures and make calls and interact with social networks.
  • “In other words, to entice teenagers, Ford and other automakers need to make their cars more like smartphones,” suggests The New York Times.

Facebook Stats: Average User Age on the Rise and Females Take the Lead

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November 22, 2011
  • A 2011 study conducted by the Pew Internet and American Life Project discovered some interesting statistics regarding current Facebook users.
  • The average age of the Facebook user rose to 38 in 2010 from 33 in 2008.
  • On an average day, 20 percent of users commented on another’s picture, 22 percent commented on another’s status, 15 percent updated their own status, 10 percent sent a private message and 26 percent selected “like” for another’s content.
  • The average user has 229 friends: 22 percent from high school, 9 percent from college, 10 percent from work, 8 percent are immediate family, and 7 percent are people they’ve never met (see infographic for further breakdown).
  • Daily engagement on Facebook by social networking users accounted for 52 percent compared to Twitter’s 36 percent, Myspace’s 7 percent and LinkedIn’s 6 percent. Another noteworthy figure: “Social media users are ‘disproportionately female,’ notes Pew, with women making up 56 percent of social networking sites, 52 percent of email users, and 55 percent of instant message users,” reports Huffington Post.
  • The complete 85-page Pew report is available online.

Study: 300 Percent Growth in Mobile App Downloads Expected for 2011

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November 14, 2011
  • Mobile analytics firm Flurry has released new estimates based on iOS and Android app-enabled devices.
  • According to the report, 25 billion apps will be downloaded in 2011, marking 300 percent growth from last year’s six billion.
  • Five billion Apple and Android apps are expected to be downloaded in December alone, based on the surge typically associated with mobile shopping and people on break looking for entertainment.
  • Revenue from the U.S. market will reach $2.5 billion, compared with 2010’s $1 billion.
  • The increase in app catalogs has helped the increase. iOS offers about 500,000 apps and Android is around 350,000.
  • ReadWriteWeb also points out that only 43 percent of U.S. consumers currently have smartphones, but the number is expected to reach 50 percent by Q3 2012, which will also fuel app downloads.

2012 Forecast: What Should We Expect of Streaming, Cable and TV?

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November 8, 2011
  • Television’s future remains murky as content providers and cable companies get ready for battle, and streaming services continue to gain momentum.
  • “But change is going to come, and amid news that Google is interested in entering the cable TV business and continued rumors that Apple will be releasing its own branded television set, we also have to wonder what’s going to happen with streaming services like Hulu and Netflix,” reports Digital Trends.
  • The article suggests it is the cable companies that have the most to worry about (those that control the last model). “Forget applications having a say in all this: The real war is going to be fought between cable networks and the content providers that want to move on to a new format.”
  • “Farther off, I think [YouTube] will challenge Hulu first. Netflix is more like a library. Google is a beast and you have to keep an eye on those guys,” TalkPoint CEO Nick Balletta says. “They have the muscle and cash to weather the storm.”
  • Balletta believes adoption of connected TVs will take root by late 2012, and before then we’ll see significant fragmentation before we can truly cut the cord.

Study Reveals One in Five Willing to Friend Strangers on Facebook

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November 4, 2011
  • In a study conducted by the University of British Columbia Vancouver, 102 bots controlled fake Facebook accounts to send friend requests at random, showing that one in five people were willing to accept requests from strangers.
  • “If that complete stranger had a mutual friend in common, the success rate went up to about 60 percent,” reports Ars Technica.
  • Once friends, the bots had access to a large amount of personal information: “…for people directly friended by the bots, availability of e-mail went from 2.4 percent (unfriended) to 71.8 (friended) and postal addresses from 0.9 percent to 19.0 percent.” The bots also gained information about the users’ friends.
  • The study raises interesting points regarding Facebook’s efforts to create privacy and control. “The site has been criticized for making it too hard to secure personal data, and be too liberal with its default policies,” suggest the article. “In response to these criticisms, it has made the privacy and security system easier to use and with more sensible defaults. But these controls are irrelevant if people are willing to add random bots, and hence give away access to their ‘friends-only’ private information.”

Viber Media: Prototypical Case Study for NoSQL and Cloud Computing

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November 2, 2011
  • Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
  • According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
  • “MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
  • Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”

All Eyes on Apple: iPhone, iPad Beat Android Devices in Eye-Tracking Study

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October 31, 2011
  • A recent study by EyeTrackshop showed that Apple’s iPhone 4S and iPad 2 “drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” reports Forbes.
  • The study showed participants a picture of six smartphones and five tablets. EyeTrackshop’s software tracked where subjects’ eyes went, in what order and how long, using webcams.
  • “EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42 percent longer than the other phones and on the iPad 138 percent longer than the other tablets.”
  • Additionally, a follow-up survey indicated that 40 percent found the iPhone most visually appealing; for tablets, 35 percent for the iPad; and disregarding price, 47 percent said they would buy the iPhone and 48 percent preferred the iPad to other tablets.

Forty-One Percent of Enterprises Block Access for Employee-Owned Macs

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October 28, 2011
  • Ars Technica reports: “Forty-one percent of enterprises do not allow employee-owned Macs access to any company resources, even Web-based e-mail, according to the results of a new Forrester survey of IT executives at North American and European companies.”
  • Some companies will offer a stipend to employees to buy Macs if they prefer, but the enterprise seems to stay away because of higher prices and ingrained IT Microsoft traditions.
  • Forrester suggests that productivity is linked with the freedom to choose personal computers. Many employees prefer the “uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds,” according to Forrester analyst David Johnson.
  • Problems arise with the need for Mac-specific management software and file sharing, but Johnson points out tech departments that stand in the way “will eventually get run over.”

Real-Time Entertainment Traffic: Have We Entered a Post-PC Era?

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October 27, 2011
  • According to the new “Global Internet Phenomena Report” from broadband solutions provider Sandvine, North Americans have officially embraced the “post-PC” era.
  • The report suggests that for the first time, U.S. consumers are using their gaming consoles, smartphones and tablets more than PCs for entertainment.
  • “[We have] entered a post-PC era, in which the majority of real-time entertainment traffic on North America’s fixed access networks is destined for devices other than a laptop or desktop computer,” Sandvine reports. “Game consoles, settop boxes, smart TVs, tablets, and mobile devices being used within the home combine to receive 55 percent of all real-time entertainment traffic.”
  • Interesting stats from the “Beyond Bytes” infographic: 96 percent of broadband subscribers use real-time entertainment each month, 83 percent of broadband users access YouTube videos each month (compared to 20 percent for Netflix), and real-time entertainment as a percentage of peak period downstream traffic has doubled since 2009.

New Report: 40 Million Mobile Users Access Social Networks Daily

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October 24, 2011
  • The number of Americans who use social networks has grown 37 percent over the past year, according to comScore.
  • In August for example, 72.2 million Americans accessed social sites or blogs via mobile devices.
  • “Nearly 40 million U.S. mobile phone users, which accounts for more than half of the mobile social media audience, use social sites while on the go nearly every day,” reports Computerworld. “As a result, mobile devices are an increasingly important part of the burgeoning social media market.”
  • The new comScore study also indicates the number of mobile users who accessed Facebook, Twitter and LinkedIn increased by at least 50 percent for each service in the past year.

TV Viewers Like their Tablets and Phones: Stay Tuned for More Innovation

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October 14, 2011
  • A new study from Nielsen shows that approximately 40 percent of tablet and smartphone owners use their devices on a daily basis while simultaneously viewing television. The figures jump to 70 percent for users who do the same several times a week.
  • Most of these viewers are primarily checking email, followed by surfing information and accessing social networks, suggesting strong potential for second-screen applications.
  • The study suggests users are accessing social networks more than websites with information related to the TV program. “Unfortunately, the study doesn’t break down if people are 1) participating or just listening to social conversations and 2) if the conversations are related to the TV program at hand,” reports Lost Remote. “But it’s probably safe to say that more viewers are more inclined to talk about (or listen to) conversations about a TV show than proactively look up expanded content about it.”
  • Successful second-screen apps should bring together “social conversations, expanded content and interactive (even synchronized) advertising,” suggests the article. “Compelling second-screen experiences, in theory, will move the needle more in the ‘related’ direction, making TV viewers more engaged overall.”

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