Since MoviePass tweaked its formula, it has lost over 90 percent of its subscribers. Business Insider reported that, based on “internal data,” it found that the movie subscription company now has 225,000 subscribers. In June 2018, MoviePass stated it had signed up over three million subscribers for a plan that then cost $9.95 per month and allowed viewers to see one movie a day. The company pulled back on the plan in August that year, converting subscribers to a new plan permitting three movies per month. Continue reading MoviePass Subs Down 90 Percent, Despite Unlimited Plan

MoviePass is relaunching its service with a marketing campaign that includes a billboard in Times Square and print ads. With the tagline “let’s go to the movies,” MoviePass’s second incarnation has to rise above the failure of its unlimited $9.99/month movie plan that drew millions of subscribers but then continually changed its terms to keep the company afloat. The new model includes both basic and “red carpet” plans whose price varies based on geography, with more expensive plans for cities where movie ticket prices are higher. Continue reading MoviePass Updates Service, Addresses Exhibitors’ Concerns

For users who always want the latest and greatest Apple iPhone, Apple just unrolled a program to perfectly suit their needs. For a monthly fee, the iPhone Upgrade Program provides a new iPhone every year plus access to AppleCare+, the top-of-the-line extended warranty program. The amount of that monthly fee depends on the level of iPhone involved, but ranges from $32.61 per month to $44.91 per month. Once enrolled, a subscriber to the program is committed for 24 months but can extend the program after 12 months of payment. Continue reading Apple Debuts Subscription Program for Annual iPhone Upgrade

Music sales via Apple’s iTunes Store have dropped about 14 percent since the start of the year. Meanwhile, streaming services now supply one-third of the recorded music revenue in the U.S. The total number of streams reported for services such as Spotify and Pandora have increased 46 percent this year over 2013. This shift may be one reason behind Apple’s $3 billion acquisition of Beats Electronics. The company is reportedly planning to relaunch Beats next year as a part of iTunes. Continue reading Streaming Services Grow While iTunes Music Sales Decline