Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

A March research paper by Microsoft has reopened discussion as to whether artificial intelligence is inching toward human reasoning, as the industry grapples with how an AI system can assimilate training data in a way that allows it to generate answers and promulgate ideas that weren’t programmed into it. Asked for a stable way to stack a book, nine eggs, a laptop, a bottle and a nail, the Microsoft AI generated a response researchers say hinted at artificial general intelligence, or AGI, a term used to connote an as yet theoretical type of machine learning that can duplicate human reasoning. Continue reading Microsoft Study: GPT-4 Nearing Artificial General Intelligence

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

Netflix co-CEO Ted Sarandos met with South Korea President Yoon Suk Yeol during the Asian dignitary’s U.S. visit this week, prompting the company to commit a cool $2.5 billion toward the creation of Korean series, films and unscripted shows over the next four years. The amount is twice what Netflix has invested in the Korean market since it began streaming there in 2016. Netflix’s Korean partnership has produced global hits including “Squid Game,” “The Glory” and “Physical: 100.” “We have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said after meeting with Yoon in Washington, D.C. Continue reading Netflix Planning to Invest $2.5 Billion in South Korean Content

OpenAI is readying ChatGPT Business, a new subscription tier “for professionals who need more control over their data as well as enterprises seeking to manage their end users.” Pricing plans have yet to be disclosed for ChatGPT Business, which will be rolling out in the coming months, but OpenAI said it will adhere to the company’s API’s data usage policies, which means that by default end users’ data would not be used to train its models. The business plan was mentioned as part of an announcement disclosing that all ChatGPT users now have the ability to turn off their chat history. Continue reading OpenAI Previews ChatGPT Business, Unveils Privacy Controls

Auto-GPT, an open source app that uses OpenAI’s text-generating models, is currently generating a great deal of social media attention. The program can act somewhat autonomously in that it creates its own feedback loop, asking itself a series of questions to help build a more nuanced and complete response to a text prompt. In short, something that would take a user multiple prompts to produce the desired information using ChatGPT could be accomplished using a single request of Auto-GPT, which could independently explore a subject before spitting back a comprehensive response. Continue reading Auto-GPT Generates Social Sizzle, Ushers in Era of AI Agents

More than 3 million users are now using the $3.99-per-month Snapchat+ subscription service that launched last June. The premium offering got a boost when the company added early access to its AI chatbot, called My AI. Snap will soon make My AI available free to Snapchat’s 750 million monthly users, the company announced Wednesday at its annual partner summit in Santa Monica, California. Snap CEO Evan Spiegel told attendees the company is targeting 10 million users as a “medium-term goal” for Snapchat+, which in addition to the U.S. is available in the UK, Germany and United Arab Emirates. Continue reading ‘My AI’ Will Be Free for All as Snapchat+ Hits 3M Paying Subs

Netflix followed its triumphant Q4 with mixed results for Q1, the first quarter under new co-CEOs Ted Sarandos and Greg Peters. The period ending March 31 produced profit of $1.31 billion, down 18 percent year over year. Revenue was up 3.6 percent to $8.16 billion from $7.87 billion in Q1 2022. Paid sharing was launched in four countries in Q1, but the company delayed the broader rollout that was to come with a global crackdown on password piggy-backers, which was originally scheduled for Q1. The wider initiative, which includes the U.S., is now set for Q2. In addition, Netflix announced it would shutter its DVD rent-by-mail program. Continue reading Netflix Delays Password-Sharing Fees, Cancels DVD Rentals

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets