Photo App Reimagine Brings Old Images to Life with AI Tools

Family history platform MyHeritage is releasing a mobile app called Reimagine that enables high-speed scanning of entire album pages to complement the company’s AI tools for restoring — and even facially animating — historical photos. Now users can easily import printed photos stored in albums by snapping page pictures on their iOS or Android device. The app will separate the individual photos, cropping and saving them as standalone images to which metadata can be added for indexing. The app also works with individual photos, or digital uploads from a camera roll. Continue reading Photo App Reimagine Brings Old Images to Life with AI Tools

Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Netflix says it will preemptively purge its UK library of films and TV shows that run afoul of new streamer regulations being implemented by the British government. UK ministers are calling on media regulator Ofcom to police streaming content as it does traditional broadcasters, which means video-on-demand platforms including Netflix and Amazon Prime Video could face fines of up to $310,000 per instance for hosting “harmful material.” Draft legislation that seeks to codify “due impartiality” for streamers as part of the proposed Media Bill were rebuked by Netflix as “nebulous” and potentially “onerous.” Continue reading Netflix Threatens to Purge Content to Avoid UK Streamer Bill

White House: Big Tech Shouldn’t Be Forced to Pay ISP Fees

As consumers increasingly cord-cut, severing the once-profitable content subscriptions that offset infrastructure costs for ISPs, governments are now looking to charge Big Tech companies for access to broadband networks, which are expensive to install and maintain. The European Commission is being lobbied by telecom firms to implement such a plan, which the Biden administration is urging EU lawmakers to reject on the basis it would be difficult to enforce and could also potentially undermine net neutrality. Direct payments to telecom operators “could reinforce the dominant market position of the largest operators,” the U.S. said in response. Continue reading White House: Big Tech Shouldn’t Be Forced to Pay ISP Fees

MoviePass Goes Live Again with 4,000 Participating Theaters

MoviePass, the movie theater ticketing platform, segued from its beta test and waitlisting to nationwide availability ahead of Memorial Day weekend. The company, which is relaunching under new ownership following a bankruptcy, is offering subscription plans starting with Basic at $10 per month for 1-3 movies, up to the Pro plan for $40 per month for as many as 30 films. There’s also a 3-7 Standard plan for $20, and a 5-11 movie Premium package for $30. MoviePass says it has more than 4,000 participating theater locations — including those from the AMC Theatres, Cinemark and Regal Cinemas chains. Continue reading MoviePass Goes Live Again with 4,000 Participating Theaters

Netflix Expands Crackdown on Password Sharing to the U.S.

Netflix introduced a password sharing option for non-household members in the United States this week. Netflix subscribers can “buy an extra member” for an additional $7.99 per month for streaming users who live outside the home. Simultaneous with the rollout, Netflix said it will start blocking unauthorized users of borrowed passwords. “Your Netflix account is for you and the people you live with — your household,” Netflix emailed its U.S. customers, providing instructions on how to “check who is using your Netflix.” The company is also making paid sharing available in additional international territories. Continue reading Netflix Expands Crackdown on Password Sharing to the U.S.

Meta Testing Decentralized Instagram App as Rival to Twitter

Details are emerging about the text-based Twitter competitor being developed by Meta Platforms. What is being referred to internally as “Instagram’s new text-based app for conversations” will offer a feed with text posts of up to 500 characters that are capable of attaching links, photos, and videos. The move comes as alternatives including Bluesky, Cohost, Hive, Mastodon and Substack try to gain market share by luring disaffected Twitter users to their platforms. Instagram’s entry in progress — codenamed “P92,” and alternately referred to as “Barcelona” — may soon be interoperable with all of them. Continue reading Meta Testing Decentralized Instagram App as Rival to Twitter

Netflix Plans for Future Growth Include a Focus on Advertising

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

Microsoft Study: GPT-4 Nearing Artificial General Intelligence

A March research paper by Microsoft has reopened discussion as to whether artificial intelligence is inching toward human reasoning, as the industry grapples with how an AI system can assimilate training data in a way that allows it to generate answers and promulgate ideas that weren’t programmed into it. Asked for a stable way to stack a book, nine eggs, a laptop, a bottle and a nail, the Microsoft AI generated a response researchers say hinted at artificial general intelligence, or AGI, a term used to connote an as yet theoretical type of machine learning that can duplicate human reasoning. Continue reading Microsoft Study: GPT-4 Nearing Artificial General Intelligence

Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Hulu Content Is Coming to Disney+ for ‘One-App Experience’

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

Peacock Introduces New Ad Formats Including ‘Must ShopTV’

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Amazon Offers New Ad Model for Thursday Night NFL Games

Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games

Popularity of FAST TV Surges as Viewers Look to Economize

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

Netflix Planning to Invest $2.5 Billion in South Korean Content

Netflix co-CEO Ted Sarandos met with South Korea President Yoon Suk Yeol during the Asian dignitary’s U.S. visit this week, prompting the company to commit a cool $2.5 billion toward the creation of Korean series, films and unscripted shows over the next four years. The amount is twice what Netflix has invested in the Korean market since it began streaming there in 2016. Netflix’s Korean partnership has produced global hits including “Squid Game,” “The Glory” and “Physical: 100.” “We have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said after meeting with Yoon in Washington, D.C. Continue reading Netflix Planning to Invest $2.5 Billion in South Korean Content