By
Paula ParisiFebruary 17, 2023
The overheated podcast sector has hit an iceberg, according to recent reports citing staff layoffs and the end of the big-money talent deals that until recently had become commonplace. Spotify, Amazon, NPR and SiriusXM have been trimming budgets while allowing costly agreements to expire without renewals. The sector grew explosively in the past decade, with the number of U.S. listeners age 12 and over who have tried podcasting more than doubling to 62 percent, or 177 million users, according to Edison Research. But now that the euphoria has worn off, a mature market is learning sustainability. Continue reading Podcast Industry Reins in Costs After Years of Rapid Growth
By
Paula ParisiFebruary 15, 2023
Neeva is promising a more intelligent form of AI-powered search. The company — which says it has amassed more than 2 million subscribers since it began globally launching its ad-free, subscription-based Neeva engine in 2020 — is now going global with NeevaAI, which became commercially available in the U.S. in January following a monthlong beta test. Positioned as a direct competitor to ChatGPT, NeevaAI is styling itself as a smarter, more accurate form of artificial intelligence, one that “combines the best of large language models such as ChatGPT with the authority and timeliness of search.” Continue reading NeevaAI Takes on ChatGPT in the Generative AI Search War
By
Paula ParisiFebruary 15, 2023
TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features
By
Paula ParisiFebruary 14, 2023
Apple, which has identified financial services as a growth area, has experienced delays in rolling out such products, including Apple Pay Later, a “buy now, pay later” (BNPL) service announced in June 2022 and initially scheduled to launch in September. The service reportedly began rolling out in a beta test among Apple’s retail employees this month and could be available to consumers by March or April this year, according to recent reports. A proposed high-yield savings account tied to the Apple Card and Wallet app was unveiled in October but has yet to release. Continue reading Apple Pushing Forward into Financial Services Despite Delay
By
Paula ParisiFebruary 13, 2023
Peacock is adding a new “Watch With” feature that lets fans watch special episodes with their favorite personalities, including live commentary, real-time reactions and live Q&A it says will be unfiltered. Watch With debuts with “Bel-Air” stars Jabari Banks and Olly Sholotan on February 24 at 9:00 p.m. ET, immediately following the show’s Season 2 premiere. Peacock will also add the feature to the live song contest “Eurovision” with host Johnny Weir and “The Real Housewives Ultimate Girls Trip” with stars Candiace Dillard Bassett and Marysol Patton, with more to come. Continue reading Peacock ‘Watch With’ Feature Adds Split-Screen Interactivity
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Paula ParisiFebruary 13, 2023
Netflix is expanding its paid sharing program to Canada, New Zealand, Portugal and Spain. The program, which was tested last year in several Latin American markets, is the company’s attempt to crackdown on the unauthorized password sharing that deprives the company of what one analyst estimates is billions of dollars per year. Where the program is live, subscribers can pay to add non-household members to their account at the rate of an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain. Continue reading Netflix Password Sharing Plan Added in Four Global Markets
By
Paula ParisiFebruary 7, 2023
Netflix is hoping that offering cinema-like spatial audio on a catalog of more than 700 titles for those who subscribe to its $20 per month premium tier will encourage more customers to upgrade. Spatial audio is engineered to deliver a 360-degree audio experience, including sounds that appear to come from behind the viewer. Customers who subscribe to Netflix’s Standard or Basic plans will have access to some spatial audio titles “but only on a small, select number,” the company said, describing the audio tech as “a game changer for the Premium plan viewing experience.” Netflix Premium already supports 4K, HDR, Dolby Atmos and Netflix Calibrated Mode. Continue reading Netflix Premium Offers 700+ Titles That Feature Spatial Audio
By
Paula ParisiFebruary 3, 2023
OpenAI is piloting a $20 per month subscription plan called ChatGPT Plus for its text-generating chatbot. The paid plan offers benefits over the free version that include faster response times, access to ChatGPT even during peak periods and early access to new features. OpenAI will soon begin inviting U.S. customers to subscribe and said it plans to offer the Plus plan in more territories. Since debuting ChatGPT, the company has received feedback from “millions of people” using the viral to draft prose, edit content, brainstorm ideas, educate and assist with programming. Continue reading ChatGPT, the Fastest Growing App, Intros Subscription Plan
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Paula ParisiFebruary 2, 2023
Spotify reported strong net growth of 33 million new monthly active users but another quarterly loss for Q4 2022, culminating a period during which the company invested heavily in podcasts. The news came amidst layoffs and an announcement that the company’s chief content and advertising officer Dawn Ostroff will depart. Spotify CEO Daniel Ek conceded with regard to the aggressive podcast growth that he “probably got a little carried away and overinvested relative to the uncertainty we saw shaping up in the market.” Given the result — 20 percent global user growth, to 489 million MAUs — Ek concluded “I would do it again.” Continue reading Spotify Reports Q4 Loss Despite 20 Percent Growth in Users
By
Paula ParisiFebruary 1, 2023
Paramount Global will be fully integrating Paramount+ and Showtime across both streaming and linear platforms later this year, according to president and CEO Bob Bakish, who said both the premium streaming tier on Paramount+ and the Showtime linear cable network will be known as “Paramount+ with Showtime” in the U.S. Pricing was not disclosed. In September, the studio began offering Paramount+ bundled with Showtime for prices ranging from $11.99 to $14.99 for premium. Paramount+ with Showtime will include Showtime original content, while Showtime will also get some Paramount+ original fare. Bakish said details will be shared in upcoming weeks. Continue reading A Rebranded ‘Paramount+ with Showtime’ Will Roll Out Soon
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Paula ParisiJanuary 26, 2023
The National Basketball Association is extending its partnership with Meta Platforms in a multiyear deal that will include virtual reality experiences via the Horizon Worlds online platform and Meta Quest, “the official VR headset of the NBA and WNBA.” The NBA Arena in Meta Horizon Worlds will feature live NBA League Pass games in VR throughout the season. NBA-licensed apparel will launch in the Meta Avatars Store. Authenticated NBA accounts will also be able to experience shared watching in HD using Quest with VR sports hub Xtadium. Continue reading NBA Arena and Avatar Apparel Debut in Meta Horizon Worlds
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Paula ParisiJanuary 25, 2023
Disney touted its capabilities this week at the company’s Tech & Data Showcase for advertisers, part of the company’s Road to the Upfront. Among the disclosures, Disney in April will begin adding some Hulu ad-targeting capabilities to Disney+, with Hulu’s “full suite of ad products and services” available throughout the entire Disney streaming portfolio by July. Since last year Hulu has been deploying a proprietary ad server Disney is said to have built from the ground up, putting it to work on the ad-supported Disney+ Basic tier launched in December. Continue reading Disney Announces Plans for Its Proprietary Ad Delivery Stack
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Paula ParisiJanuary 23, 2023
Reed Hastings is transitioning from co-chief executive to executive chairman of Netflix, with Greg Peters, who was instrumental in launching the platform’s new ad-supported tier, stepping up from COO and chief product officer to serve as co-CEO with Ted Sarandos. Hastings co-founded Netflix in 1997 and has run it ever since, transforming the company from a DVD-by-mail rental outfit to the world’s dominant streaming service. The C-suite shift comes as Netflix announced it beat its forecast for subscriber gains, ending Q4 with 230.8 million paid subscribers globally, news that spiked Netflix shares nearly 7 percent. Continue reading Reed Hastings Transitioning to Executive Chairman of Netflix
By
Paula ParisiJanuary 20, 2023
YouTube TV has unveiled redesigns of its Live guide and Library feature. The new Live guide touts a more traditional timeline-based grid presentation, topped by curated recommendations. Overall, YouTube says the grid layout is condensed yet provides more information. It also makes it easier to record. The updated Library has added content management features, including a “catch up on your favorites” shelf. Instead of side-navigation, a row of filters invites content categories exploration. YouTube says “Live and Library are the most used pages by YouTube TV watchers, so we decided to focus on improving those areas.” Continue reading YouTube TV Upgrades Are Designed to Streamline Navigation
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Paula ParisiJanuary 18, 2023
YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels