Alphabet revealed Q4 operating income of $9.3 billion, well short of a “consensus projection” of $9.9 billion. FactSet reported that this is the ninth out of 10 quarters that the company missed projections on that metric. Its Q4 revenue, $46.1 billion, also fell short of analyst expectations of $46.9 billion. In after-hours trading, shares dropped 4.7 percent, but were up 11 percent for the year by Monday’s end. The news wasn’t all grim: for the first time, Alphabet revealed growth numbers for YouTube and cloud computing. Continue reading Alphabet Reports Robust Growth For YouTube and Cloud

With its latest iPhone, AirPods wireless earbuds and apps, Apple’s revenue rose 9 percent in the December quarter, to $91.82 billion. In response, the company’s shares rose 1.5 percent in after-hours trading. Apple’s flagship smartphone, which accounts for more than half of its revenue, rose 8 percent to $55.96 billion. China’s coronavirus outbreak poses uncertainty, since most of the tech giant’s products are manufactured there. Chief executive Tim Cook said Apple is limiting travel to China and reducing store operating hours in the country. Continue reading Apple Revenue Rises But China’s Virus Poses Uncertainties

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

Several translation gadgets made a showing at CES 2020, among them the Ambassador, released last November from Brooklyn-based Waverly Labs, an over-the-ear gadget aimed at travelers. Pocketalk is a translation device that’s popular in Japan and will soon arrive in the U.S. TranslateLive’s ILA Pro adds a subscription-based service for real-time translation. Langogo Minutes is a device that records up to seven hours of audio and provides written transcripts of what it hears. And the WT2 Plus from Timekettle is a multi-language translator in the form of earbuds. Continue reading Variety of Real-Time Translation Devices Showcased at CES

To prevent further cord-cutting, Verizon Communications is abandoning traditional cable bundles. Fios customers will be able to select Internet speeds and TV packets separately, at preset rates, and can change their services on a monthly basis. Verizon senior vice president Frank Boulben stated that customers can then avoid promotional pricing that expires — and then skyrockets. Altice USA, Comcast and Charter Communications are offering lower cost wireless plans for Internet/TV customers. Continue reading Verizon to Drop Cable Bundles in Favor of Customer Choice

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

Netflix started a global test of a new feature — dubbed Watch Now — that allows users to skip browsing titles and begin streaming immediately. The new feature will appear as a button on the profile selection page that opens when the Netflix app launches on a smart TV or streaming device. Netflix is well known for testing features with specific local markets, device categories or audiences. Watch Now is being tested for a month or two with a small worldwide audience on TVs and TV-connected devices including Roku and Fire TV. Continue reading Netflix Tests Feature to Skip Browsing and Begin Streaming

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Continue reading CES: Streaming Digital Citizenship as a Societal Experiment

Amazon has inked an exclusive license for “Tala’s World,” a seven-episode young adult adventure series produced by audio startup Xandra, which has produced Alexa skills for HBO, Sesame Workshop and Ubisoft. In the new adventure series, listeners help elf-like character Blobby find his missing best friend Tala by making decisions, collecting clues, and interrogating suspects. Available exclusively on Alexa, Amazon recently released the first episode and plans to release the second episode on December 13. Continue reading Amazon Licenses Original Interactive Audio Series for Alexa

It’s almost a new year and a whole new crop of technology is about to introduce a phase change into our collective psyche. It’s time to reflect before we dive into the shameless and enthusiastic possibilities it portends. Let’s take a moment to muse about our new realities. With 5G no doubt to be pervasive at CES 2020 next month, some of the new effects of the streaming marketplace will soon be apparent to the consumer. As each entertainment giant introduces new streaming services at what appears to be astounding value, when cobbled together they increasingly grow to approximate a consumer’s old aggregated service bill from a cable provider.  Continue reading CES: Anticipating New Era of Streaming Digital Citizenship

The Paris Theater has, for decades, been a cherished movie venue in New York City. Many mourned its August closure as the last surviving single-screen theater in the city. But now Netflix has come to the rescue, reopening it this month as a hub for premieres, screenings and special events. Netflix held its theatrical run of director Noah Baumbach’s “Marriage Story” there earlier this month. Having its own theater will make it easier for Netflix to arrange Oscar-qualifying theatrical releases of its movies. Continue reading Netflix Reopens Beloved Shuttered Theater in New York City