New Model: YouTube Launches Paid Subscription Channels

Google’s YouTube yesterday unveiled its much anticipated paid-subscription channels, that will enable some of its video content partners to charge a monthly fee for access to programming. The channels could become a new revenue stream for the video site and its content partners. The subscription model has attracted producers who have been seeking an option to YouTube’s online advertising model. Continue reading New Model: YouTube Launches Paid Subscription Channels

Adobe Intros Subscription-Only Model with Creative Cloud

Adobe’s flagship Creative Suite has evolved into Adobe Creative Cloud, with new features and a switch to a subscription-only model. Instead of individual Adobe apps being available for a flat rate, users will pay a monthly subscription to access all the products. Last year, the company introduced its Creative Cloud subscription service, through which users could access one product each month for $29.99 or all the products within Creative Suite 6 for $49.99. More than 500,000 premium members signed up in the first nine months, on top of 2 million free members. Continue reading Adobe Intros Subscription-Only Model with Creative Cloud

Google Readies Subscription Service for YouTube Channels

Google is reportedly getting ready to launch an à la carte subscription service for some of YouTube’s video channels, as part of an initiative to finance a wider range of content and secure an additional revenue stream. According to those familiar with the plan, the move will initially include as many as 50 “specialist” channels, which will be available to viewers via subscriptions for as little as $1.99 per month. Ad Age reported earlier that YouTube would look to keep 45 percent of subscription-based revenue. Continue reading Google Readies Subscription Service for YouTube Channels

Netflix CEO Says 4 Billion Hours of Video Streamed in Q1

Reed Hastings announced on his Facebook page yesterday that Netflix subscribers viewed 4 billion hours of video during the first quarter. Media analyst Richard Greenfield of BTIG Research suggests that subscribers are viewing an average of 87 minutes of streaming content per day via the video-on-demand service, up from 79 minutes in June 2012. “Netflix is now likely the most-watched cable network,” said Greenfield. Continue reading Netflix CEO Says 4 Billion Hours of Video Streamed in Q1

YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers

YouTube announced on Wednesday that it has reached the milestone of 1 billion monthly viewers. Google’s popular video-sharing subsidiary shared the news with advertisers at an extravagant upfronts presentation event at the YouTube Space production studio in Los Angeles, where Robert Kyncl explained that the amount of video the site streams on a monthly basis has grown 50 percent in the last year. Continue reading YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers

Redbox Instant By Verizon Offers DVDs and Streaming

Redbox Instant by Verizon officially launched last week, opening to the public after a three-month-long closed beta test that drummed up interest from thousands of consumers, according to Redbox Instant CEO Shawn Strickland. He said the beta test period was a great learning opportunity for the company and the service, which offers subscribers access to 4,600 subscription titles and four DVD rentals for $8 a month. Continue reading Redbox Instant By Verizon Offers DVDs and Streaming

Will Apple Team with Beats for Streaming Music Service?

Apple CEO Tim Cook met with Beats Electronics CEO Jimmy Iovine during a recent visit to Los Angeles, according to three people familiar with the matter. The execs met to discuss the business model and rollout plans of Beats’ Project Daisy, a subscription music service announced in January with little detail. The sources suggest Apple may be interested in a potential partnership. Continue reading Will Apple Team with Beats for Streaming Music Service?

Variety Drops Daily Publishing, Opts for New Weekly Edition

Entertainment trade publication Variety has announced it will end its long-running daily publication schedule after March 19 and launch a new weekly Tuesday edition. The five-days-a-week newspaper and Sunday magazine will both shutter this month. Under new owner Penske Media, the publication’s digital Variety.com edition will also drop its paid-subscription plan and will be offered for free. Continue reading Variety Drops Daily Publishing, Opts for New Weekly Edition

Music Industry Sees Worldwide Growth, Led by Streaming

Due in part to growing demand in developing markets, digital music and streaming services are driving renewed health for the music industry, according to a report from global music trade body, the International Federation of the Phonographic Industry (IFPI). Digital revenues climbed $500 million worldwide in 2012 for a total of $5.6 billion, representing a nine percent increase over 2011. Continue reading Music Industry Sees Worldwide Growth, Led by Streaming

Will Google Soon Expand to Offer Streaming Music Service?

Google is reportedly in talks with major music labels about the possibility of starting a music streaming service. It is expected that such a service would offer a subscription-based model along with free unlimited access to songs supported by ads, much the same as models already provided by streaming services such as Spotify and Deezer. Google started a music download store in 2011. Continue reading Will Google Soon Expand to Offer Streaming Music Service?

Positive Review for Radically Changed Microsoft Office 365

Microsoft released its newest version of Office this week with radical changes including a new subscription-based pricing model, automatic year-round updates and close tie-ins to the cloud. Documents can be saved to Microsoft’s SkyDrive, an effort to compete with products like Google Drive, giving users the chance to store and share with remote access. Continue reading Positive Review for Radically Changed Microsoft Office 365

YouTube to Test Paid Subscription Channels on Limited Scale

While online video continues to grow, one challenge has involved effective revenue models. YouTube is addressing that hurdle with its decision to launch paid subscriptions for individual channels on its video platform. It is the Google-owned company’s “latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans,” writes Ad Age. Continue reading YouTube to Test Paid Subscription Channels on Limited Scale

Damage Control: Will Netflix Bounce Back from Reaction to Price Increase?

  • Wedbush analyst Michael Pachter believes Netflix cannot repair itself from the damage inflicted earlier this year after the streaming company raised prices on subscribers.
  • CNET reports that, “according to Pachter, by year’s end, Netflix will show a loss of 11 million ‘hybrid’ customers that previously rented DVDs and streamed video content. He said he believes that 7 million of those customers will have traded down to the streaming-only option, while another 4 million will have ‘quit the Netflix service altogether.’”
  • Shareholders also seem uncertain if Netflix can bounce back. “Over the past six months, the company’s stock is down 75 percent,” indicates the article.
  • Netflix has not given up, and believes things can be turned around. However, the company offered this honest evaluation: “If we are unable to repair the damage to our brand and reverse negative subscriber growth, our business, results of operations, including cash flows, and financial condition will continue to be adversely affected.”
  • In the wake of a devastating couple of months, the company is looking to rebound “brick by brick” with a strong rebranding, suggests a related Home Media Magazine article.
  • In addition to ongoing damage control, Netflix is working to increase its content selection, update its interface and improve user algorithms. These changes, the company hopes, will restore credibility after its recent 60 percent price increase led 800,000 people to unsubscribe.

Rhapsody is Betting on Napster Purchase to Grow Subscriber Base

  • Subscription-based music service Rhapsody has acquired Napster from Best Buy in a deal expected to be finalized the end of November.
  • “There’s substantial value in bringing Napster’s subscribers and robust IP portfolio to Rhapsody as we execute on our strategy to expand our business via direct acquisition of members and distribution deals,” said Rhapsody president Jon Irwin.
  • Rhapsody and Napster have the two largest music service subscriber bases and the acquisition could impact other music services such as Rdio, Spotify and MOG.
  • Irwin emphasized the importance of a strong subscription base: “This is a ‘go big or go home’ business, so our focus is on sustainably growing the company.”
  • “Apparently it takes more than Facebook sharing to win the subscription war,” comments Gizmodo. “Too bad I haven’t seen a Rhapsody or Napster song actually shared on Facebook.”

MOG Offers More than 11 Million Streaming Songs for Boxee Users

  • Subscription online music service MOG has announced the availability of its new app for the Boxee Box by D-Link.
  • According to the press release: “MOG is the first on-demand music service providing unlimited music in high quality, 320 kbps, to be offered as a native app for Boxee. Listeners can now enjoy MOG’s HQ audio through this new living room offering, featuring a wireless remote keypad for quick searches of MOG’s 11.5-million song catalog on a user’s connected TV.”
  • You can test drive MOG free for 14 days, reports Engadget. After the trial period, you have a choice of the $4.99/month basic account or $9.99/month Primo account.
  • The Boxee Box costs $199.