Video has skyrocketed on Facebook to 8 billion views a day, and now the social media giant is also bombarded with takedown requests from video content creators. They’re complaining about “freebooting,” which is when clips are taken from YouTube, where creators make money from advertising, and re-loaded without permission on Facebook, where they’re not making a dime. Although Facebook is working on new rights-management software, creators say the current copyright infringement is negatively impacting their income. Continue reading Video Creators Complain of ‘Freebooting’ Trend on Facebook

Facebook continues to up its game with video, this time with a dedicated Videos tab, which, for now, is only being shown to a handful of users. Experts following Facebook aren’t surprised, since the social media site has been increasing its use of video over several years, currently placing up to 5 billion videos in users’ feeds, among other video-centric features. The increased use of video and its built-in user base may put Facebook on track to become a serious competitor with YouTube. Continue reading Facebook’s New Videos Feed Poised to Compete with YouTube

Videos on Facebook garner 4 billion views a day — 75 percent on smartphones — and the company is increasing its efforts to turn views into profits. Its newly unveiled strategy is to share ad revenue with video creators, both to attract better content and more ads. Facebook will keep 45 percent of the revenue, similar to YouTube’s revenue model, but the two differ in a significant way: Facebook will divide the creators’ 55 percent share of ad revenue among all the videos that appear adjacent to the ad, based on how long users watch each video. Continue reading Facebook Plans to Push More Videos and Share Ad Revenue

Facebook will exclusively premiere three animated movies from Shorts International’s Shorts HD TV channel. The shorts will run, one week each, for free during July. Since Shorts HD could have turned to a variety of distribution platforms — including YouTube or its own website — the move may be either a vote of confidence, or a toe in the water, for Facebook’s new focus on video. The Shorts videos, however, will not be part of Facebook’s new Suggested Videos feature, which shares revenue with creators, in a move to attract better video content and more ads. Continue reading Shorts HD to Premiere Three Animated Movies on Facebook