Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media