After using its media genome technology to map audience preferences for films, data insights firm Katch is branching into television in a deal with AMC Networks. AMC will leverage Katch’s insights in support of its linear networks and streaming services. The proprietary Katch Media Genome dataset has more than 2,500 unique data points on everything from context and cinematography to directorial approach and score. As part of a multiyear deal, “large portions of AMC’s library will be analyzed by hand-classified and trained human content analysts from Katch,” the company says. Continue reading AMC Will Explore Audience Tastes with Analytics Firm Katch

Hollywood is betting that mobile screens are ready for higher profile short content. Jeffrey Katzenberg and Meg Whitman founded Quibi to focus on mobile content. Together they raised $1 billion from investors that include Hollywood studios Disney, MGM and WarnerMedia among others. The goal is to recruit A-list talent, which explains why Antoine Fuqua (who directed “Training Day”) is producing “#FreeRayshawn,” starring Laurence Fishburne. The $15 million series is comprised of 10-minute episodes only viewable on smartphones. Continue reading Quibi Brings A-List Talent to Mobile-Only Short-Form Series

On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat