Snap’s first version of its Spectacles was not a big hit, and the company is trying again with its second version, stating its commitment to hardware. Snap began working on this second iteration when the first one launched. The form factor of the second version Specs is slightly different: no more yellow rings around the lenses and much thinner temples. The Specs, priced at $150, also come in new colors with two variations on mirrored lenses. But the big changes address all of the criticisms of the first Spectacles. Continue reading Snap Introduces its Second, Enhanced Version of Spectacles

Snap Inc. is planning to launch a second version of its video recording glasses this fall followed by a more ambitious version in 2019 that will include two cameras and other features. In addition to new colors and water resistance, the second version aims to fix bugs and provide needed performance improvements. The potential price tag would be around $300, which is more than double the $130 cost of the first version. News of additional versions comes just months after Snap announced it lost $40 million on the original. Continue reading Snap Planning to Release Updated Spectacles Later This Year

Digital Domain Holdings, head of the biggest global indie VFX facility, and Qualcomm have partnered to create what Digital Domain chair Peter Chou calls “a new ecosystem for virtual reality.” This deal follows on the heels of Digital Domain’s partnership with Deutsche Telekom on a virtual reality mobile app. According to Chou, who co-founded smartphone manufacturer HTC, these deals are in preparation for the rollout of 5G mobile services expected to take place in the next few years. HTC is also maker of the Vive VR headset. Continue reading Digital Domain Partnering With Qualcomm on VR Ecosystem

While Amazon dominates online retail sales, an increasing number of brands and manufacturers are fighting back by promoting local retail stores, establishing minimum advertised prices and providing new products to local stores first. Amazon says more than half of the products sold on its site come from smaller businesses, and that it helps them by providing access to its more than 300 million global customers. Amazon has also started to sell its own products; AmazonBasics, for example, sells numerous small items from iPhone chargers to batteries and washcloths. Continue reading Numerous Brands Now Support Local Retailers Over Amazon

Snap Inc. will open the doors to a new online store dedicated to expanding sales of its connected sunglasses. Spectacles.com launches just as the company’s New York City pop-up store closes, and anyone in the U.S. can buy a pair of Spectacles, priced at $130. At the same time, Snap’s founders will start marketing its upcoming IPO to mutual funds and hedge funds in London. Snap released Spectacles, its first hardware product, before filing for its IPO. They were initially sold in a handful of vending machines. Continue reading Snap Opens Online Store for Spectacles and Readies its IPO

Snap is already sold out on its first run of Spectacles, the $130 Snapchat sunglasses with a built-in camera for shooting video. The sunglasses were for sale in a pop-up vending machine, dubbed Snapbot, at the company’s Venice Beach headquarters, and now some of them are already for sale on eBay priced at $600 to $1,000. Snap is deliberately rolling out Spectacles in a playful fashion, with vending machines festooned with balloons and designed to look like a Cyclops cartoon character. Continue reading Snapchat Offers its Spectacles via Snapbot Vending Machines

Magic Leap CEO Rony Abovitz participated in a Reddit AMA (“Ask Me Anything”) session last week and his answers revealed some of the virtual reality company’s lofty ambitions. The startup raised some $542 million last year to engineer a pair of chunky sports sunglasses that can make virtual objects appear in a real life setting, a technique called “cinematic reality.” Abovitz believes that Magic Leap’s computing technology could eventually replace the other screens in our daily lives, including those on smartphones. Continue reading Magic Leap’s Cinematic Reality May Replace Your Smartphone

Sony has announced a possible competitor to Google Glass, essentially a module that clips onto eyewear to make them smart. The company’s lightweight, single-lens display module attaches to glasses, sunglasses, goggles, or other eyewear to add a color OLED micro-display and connected camera. The module weighs a mere 40g and can be removed when not in use. Sony is expected to showcase a prototype at the 2015 CES in Las Vegas next month under the name “SmartEyeglass Attach.” Continue reading CES: Sony to Demo Module That Makes Any Glasses ‘Smart’

Silicon Valley startup Meta is aiming to take on Google Glass with its augmented reality computing platform. The company has developed a wearable computing device in the form of aviator shades that it claims offers 15 times the screen area of Glass. Founder Meron Gribetz envisions Meta as the first pair of smart glasses that sport a more fashionable look with greater computing capabilities. Meta Pro, the first consumer set of specs, is due for shipment in June. Continue reading Meta to Ship Full-Fledged Augmented Reality Aviator Shades