CBS has partnered with New York startup Canvs to use its AI-powered tool Canvs Surveys that automates the coding of natural language responses. CBS began using it in Q4 2018. The broadcaster has now expanded its use to process natural-language feedback to all its major events, including Super Bowl LIII and the Grammy Awards, as well as its entire slate of programming. CBS chief research/analytics officer Radha Subramanyam said the AI system processes the data far more efficiently than humans. Continue reading CBS Turns to AI-Powered Tool for Parsing Viewer Feedback

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

CBS Films is in the midst of a sea change. After releasing four scheduled films — “Five Feet Apart,” “Scary Stories to Tell in the Dark,” “Pavarotti,” and “Lexi” in theaters, via its Lionsgate partnerships — it will be folded into CBS Entertainment Group in the next year. Its new mandate will be to find content for CBS’ streaming services, including, most likely, CBS All Access. Meanwhile, CBS is bringing more tech to live sports. The network is planning augmented reality graphics and some strategic 8K coverage and mobile streaming of the upcoming Super Bowl LIII. Continue reading CBS Films Moves to Streaming, CBS Preps for 8K Super Bowl