By
Paula ParisiMay 1, 2023
Tubi founder and CEO Farhad Massoudi is exiting the free AVOD platform in a restructuring by parent Fox Corporation. Paul Cheesbrough, Fox Corp. CTO and president of digital, will take the reins as CEO of the Tubi Media Group, which will house Fox’s standalone digital businesses — including Tubi, Credible and Blockchain Creative Labs — as well as the digital platforms and teams that underpin Fox’s wider digital business in news, sports and entertainment. TMG will be comprised of three divisions: Tubi Streaming, Fox Digital Platforms Group and the AdRise Video Network. Continue reading Fox Creates Tubi Media Group to Manage Digital Businesses
By
Paula ParisiSeptember 27, 2022
Apple has secured main sponsorship rights to the Super Bowl LVII halftime show, with Apple Music replacing Pepsi, which had a lock on the slot for the past 10 years. The event takes place February 12, 2023, at the State Farm Stadium in Glendale, Arizona, broadcasting on FOX. The price wasn’t disclosed, but the NFL had reportedly been asking $50 million for the prime halftime positioning. The deal played out against a backdrop of the NFL’s Sunday Ticket rights sale, with a reported $2.5 billion asking price and Apple said to be the most serious bidder. Continue reading Apple Music Displaces Pepsi as Super Bowl Halftime Sponsor