Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

TikTok is testing the waters with a paid subscription mode for creators, joining Facebook, Clubhouse and others. Although TikTok remains tight-lipped about the experiment, it seems designed to keep TikTok influencers on the ByteDance platform rather than leaving for more lucrative pastures. Last week, Instagram announced a test allowing creators to charge from 99 cents to $99 per month for exclusive content, while Twitter in September debuted Super Follows, with rates of $2.99 to $9.99 per month. A creator with 13,000 followers that gets a 2 percent take rate at $4.99 per month can make $900 a month. YouTube and Snapchat also offer monetization options. Continue reading TikTok Experiments with Paid Subscriptions, Tweaks Stories

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators

The premium service Twitter Blue is opening to users in the U.S. and New Zealand, after having launched this summer in Australia and Canada. The Blue program is available for $2.99 per month on iOS, Android and the web. Blue subscribers gain a range of features, including the ability to undo tweets within 30 seconds of posting, categorizing saved tweets into topical bookmark folders, using a reader mode for turning threads into easy-reading text, and adding a custom range of app icons. Additional features available only to iOS users include mobile color themes, a customizable navigation bar, and the ability to pin conversations. Continue reading Premium Twitter Blue Now Available in U.S. and New Zealand

Twitter debuted a new feature called Super Follows, which allows some users to make money by charging for access to subscriber-only content. Users who qualify for the program must be over the age of 18, based in the U.S. and have 10,000+ followers as well as having tweeted more than 25 times in the past 30 days. The payout, powered by payments platform Stripe, will range depending on the Super Follows price and number of followers who sign up. A user who charges $4.99 per month for Super Follows and has 2 percent of 13,000 followers sign up will make $900 a month. Continue reading Twitter Rolls Out Latest Monetization Feature: ‘Super Follows’

Since launching in 2006, popular social service Twitter has remained largely unchanged. The company is now planning a wide-ranging series of new products with the goal of attracting new users. They include ephemeral content, an audio chat service, a newsletter platform, moderation tools and, most recently, new options to pay for exclusive content from some users and to launch communities for specific interests. By 2023, the company hopes to double its user base from its 2019 level and its revenue from 2020 levels. Continue reading Twitter Innovates to Lure New Users, Double Revenue by 2023