SoftBank’s Takeover of WeWork Fraught with Uncertainties
By Debra Kaufman
October 25, 2019
October 25, 2019
WeWork’s largest investor, SoftBank, took over the ailing company and ousted co-founder/former chief executive Adam Neumann. WeWork, which ran out of money quickly after failing to go public, attempted to reinvent how office space is sublet, with a technology twist. But Dartmouth’s Tuck School of Business management professor Vijay Govindarajan noted that the startup’s business model “is nothing more than a real estate play.” SoftBank, which has a three-year plan to save WeWork, put top executive Marcelo Claure at the helm. Continue reading SoftBank’s Takeover of WeWork Fraught with Uncertainties