On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

Alibaba Group, China’s most valuable company with a market capitalization of $800+ billion, is paying $3.6 billion to gain more control of Sun Art Retail Group, which operates 480+ large supermarket stores. As in the U.S. and elsewhere, COVID-19 has seen many consumers shift to online shopping for food and other essentials. In 2017, Alibaba acquired a 36 percent stake in Sun Art for about $2.9 billion. With the latest purchase, Alibaba will own about 72 percent of the company and is positioned to compete with Walmart. Continue reading Alibaba Buys Majority Stake in Big-Box Grocery Store Chain

In 2020, Amazon will open a new branded grocery store in Woodland Hills, California, a suburb in the Los Angeles San Fernando Valley. The company is reportedly planning additional stores in Chicago, Los Angeles and Philadelphia. Amazon stated it will feature traditional checkouts, rather than Amazon Go cashier-less technology. Amazon currently owns Whole Foods, with 500 stores, purchased for $13.2 billion in 2017 and Amazon Go, and offers grocery delivery through Amazon Fresh, its website and Prime Now. Continue reading Amazon to Expand Footprint in the Grocery Store Business

Amazon plans to open dozens of grocery stores — distinct from Whole Foods — starting with Los Angeles and then in San Francisco, Seattle, Chicago, Washington DC, and Philadelphia among other cities, said sources. The L.A. store is expected to open as early as the end of 2019, with others scheduled for early 2020. The name of the stores hasn’t yet been disclosed. The move is part of Amazon’s more recent focus on physical retail, especially grocery stores. Now traditional grocers will have yet more competition from Amazon. Continue reading Amazon to Launch Another Grocery Store Brand in the U.S.