Senza is a connected TV app that parent Synamedia says can “transform the economics of reaching viewers” by offloading streaming controls from set-top boxes and dongles to the cloud. Synamedia claims Senza can reduce streaming costs by up to 90 percent while maintaining content security. The platform can be used to deliver to home TV screens as well as offsite locations such as bars, hotels and stadiums. “Senza moves the user experience from devices — such as connected TVs and streaming sticks — into the cloud and offers an HTML5 interface to quickly launch free, low-cost or premium services,” according to the company. Continue reading Synamedia Reimagines TV Streaming with New Cloud Device

At CES 2019 this week, Synamedia will debut Credentials Sharing Insight, a service enabled by artificial intelligence to discover and halt password sharing, from the casual to the criminal. It’s part of a growing trend among pay TV and streaming video services to curtail the use of shared passwords, especially among friends and family. Synamedia chief product officer Jean-Marc Racine noted that, “the way you secure OTT is evolving.” Parks Associates estimates a loss of as much as $9.9 billion due to password sharing by 2021. Continue reading CES 2019: Synamedia Offers AI Solution to Password Sharing