Software firm Youtoo Technologies announced that it has integrated its interactive video technology into “OK! TV,” a nationally syndicated half-hour news and entertainment magazine show co-produced by American Media and Unconventional Partners that will debut on September 9. Integrating Youtoo’s technology will enable the audience to directly interact with the show through online video and social and mobile apps. Continue reading Pop Culture and Lifestyle Show to Feature Viewer Interaction

Large media companies like Viacom are seeing financial growth coming from digital devices, on which consumers are accessing streaming services such as Netflix. While this seems like a win for Viacom, as it collects on money paid by Netflix for the right to provide shows it has already aired on traditional TV, it might also backfire as more users become accustomed to watching online rather than on television. Continue reading Making Netflix Deals: Does It Hurt Big Media Companies?