California Governor Gavin Newsom signed an executive order for state agencies to study artificial intelligence and its impact on society and the economy. “We’re only scratching the surface of understanding what GenAI is capable of,” Newsom suggested. Recognizing “both the potential benefits and risks these tools enable,” he said his administration is “neither frozen by the fears nor hypnotized by the upside.” The move was couched as a “measured approach” that will help California “focus on shaping the future of ethical, transparent, and trustworthy AI, while remaining the world’s AI leader.” Continue reading Governor Newsom Orders Study of GenAI Benefits and Risks

Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

To help chart the course of our AI-driven future, the Entertainment Technology Center at the University of Southern California will hold its inaugural Synthetic Media Summit this Thursday, June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. In-person seating is limited, and remote attendance is available at a reduced cost. Tickets can be purchased via Eventbrite, for $175 and $50, respectively (plus tax). Enter the discount code ETCSMS15 for 15 percent off in-person attendance. Continue reading Last Chance to Register for the ETC Synthetic Media Summit

Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading Register Now: Two Weeks Until ETC Synthetic Media Summit

Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading ETC’s Synthetic Media Summit Scheduled for June 8 at USC