Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

Google DeepMind and Google Cloud have teamed to launch what they claim is an indelible AI watermark tool, which if it works would mark an industry first. Called SynthID, the technique for identifying AI-generated images is being launched in beta. The technology embeds its digital watermark “directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification,” according to DeepMind. SynthID is being released to a limited number of Google’s Vertex AI customers using Imagen, a Google AI language model that generates photorealistic images. Continue reading Google Introduces an AI Watermark That Cannot Be Removed