Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool